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Making it Work: Campaign Management
2014I have oft en felt that the secret to success in any endeavour is ‘intelligent persistence’ — the quality of keeping working at something important, but in a way that constantly reviews the efficacy of what you are doing and makes adjustments accordingly. This is what campaign management is all about.
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Evolution of Digital Campaign Design and Management
2015Digital campaigns have always been a hare and tortoise game. Looking back, this common thread runs through the past 20 years of digital advertising. Who is in charge? Is it the creative agencies or the media agencies? Who has the best technology, and which technology should be implemented? Which hype will become a real trend?
Stefan Bardega, Nils Hachen
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The Campaign Manager : Running and Winning Local Elections
, 1999C. Shaw
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Promoting crowdfunding with lottery: The impact on campaign performance
Information Manager (The), 2019Zhao Du, Kanliang Wang, Mengxiang Li
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, 2020 CDC's Use of Social Media and Humor in a Risk Campaign—“Preparedness 101: Zombie Apocalypse”
, 2015J. Fraustino, Liang Ma
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A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional Campaign
International Conference on Operations Research and Enterprise Systems, 2014U. Pferschy, Joachim Schauer, G. Maier
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