Results 21 to 30 of about 1,691,516 (368)

STRATEGI KOMUNIKASI PEMASARAN GUSHCLOUD INDONESIA DALAM MEMASARKAN PRODUK ES KRIM GLICO WINGS

open access: yesLektur, 2020
ABSTRAK Penelitian ini bertujuan untuk untuk mengetahui bagaimana strategi komunikasi pemasaran Gushcloud Indonesia dalam memasarkan produk es krim Glico Wings. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif.
Angelia Esa Kalingga, Chatia Hastasari
doaj   +1 more source

COVID-19 Pandemic as a Factor for the Paradigm Shift in International Communications. Book Review of ‘Pandémie médiatique. Com de crise/crise de com’ by S. Fouks

open access: yesВестник Московского Университета. Серия XXV: Международные отношения и мировая политика, 2021
The review examines a new book ‘Media pandemic. Crisis communication / communication crisis’ (‘Pandémie médiatique. Com de crise / crise de com’) by the executive vice-president of the Havas Group Stephan Fouks, which was published in the midst of the ...
T. Yu. Lebedeva   +2 more
doaj   +1 more source

CREATING AN AD FOR А FACEBOOK BUSINESS PAGE AS A SOCIAL MEDIA TARGETING [PDF]

open access: yesAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2020
As an introduction to this paper will be elaborated the concept of Social media targeting and focusing on the types of Facebook ads that are frequently used worldwide as the most exploited social media. The purpose of this paper is to create an ad on a
VIOLETA GLIGOROVSKI   +2 more
doaj  

Google online marketing challenge and research opportunities [PDF]

open access: yes, 2009
The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google’s flagship advertising product, to develop online ...
Henderson, Vani   +5 more
core   +3 more sources

Application of Internet marketing tools for management decision-making by logistics enterprises

open access: yesЕкономіка, управління та адміністрування, 2022
The article discusses implementing Internet marketing tools by logistics enterprises for the management of decision-making processes. The use of Internet marketing tools, in particular, targeted advertising on Facebook, by logistics businesses and ...
O.A. , T.O., O.P., H.Yu.
doaj   +1 more source

Indexing authenticity in visual political (social media) communication: a metapragmatics-based analysis of two visual registers of the authentic

open access: yesMultimodal Communication, 2021
In this paper, I apply a metapragmatics-based approach to visual communication, combined with adapted concepts of Social Semiotics (“visual modality”) and CDA-oriented visual analysis (“canons of use”), to reconstruct two visual registers of authenticity
Lisa Blasch
semanticscholar   +1 more source

A Predictive Models for Advertisement Campaign Budget Allocation

open access: yesKashmir Journal of Science
This study explores the role of predictive models in optimizing advertisement campaign budget allocation. As digital marketing grows more complex, predictive models offer data-driven insights that help advertisers allocate budgets more efficiently ...
Iqra kousar
doaj   +3 more sources

A restaurant-based intervention to promote sales of healthy children’s menu items: the Kids’ Choice Restaurant Program cluster randomized trial

open access: yesBMC Public Health, 2016
Background Away-from-home eating is an important dietary behavior with implications on diet quality. Thus, it is an important behavior to target to prevent and control childhood obesity and other chronic health conditions.
Guadalupe X. Ayala   +7 more
doaj   +1 more source

Advertising Campaigns Management: Should We Be Greedy? [PDF]

open access: yes2010 IEEE International Conference on Data Mining, 2010
We consider the problem of displaying commercial advertisements on web pages, in the "cost per click" model. The advertisement server has to learn the appeal of each type of visitors for the different advertisements in order to maximize the revenue. In a realistic context, the advertisements have constraints such as a certain number of clicks to draw ...
Girgin, Sertan   +3 more
openaire   +3 more sources

Home - About - Disclaimer - Privacy