Results 11 to 20 of about 34,926 (114)
The Influence of BMW Group Energy Strategy Communication on Corporate Image
Promet (Zagreb), 2004 This paper deals with the application of BMW Group energystrategy communication in order to build excellent BMWcorporate image worldwide with the purpose of analyzing thecurrent situation regarding this topic on the Croatian car marketas well as ...
Jasna Jurum Kipke +2 more
doaj +1 more source
Directions and Prospects for the Development of the Electric Car Market in Selected ASEAN Countries
Energies, 2021 The purpose of this article is to present the current situation and evaluate the opportunities for the development of the electric car market in selected Southeast Asian countries in the context of the current situation in the rest of the world ...
Krystyna Gomółka, Piotr Kasprzak
doaj +1 more source
EUROPEAN AUTOMOTIVE TNCs: ANALYSIS OF ACTIVITIES AND FACTORS OF INFLUENCE ON THEIR MARKET STRATEGIES [PDF]
Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku, 2023 Nowadays activity strategies of TNCs become the basis of their success on international markets with the growth of globalization and integration of the world economy.
Elvina Lymonova, Dmytro Denysenko
doaj +1 more source
The carsharing market in Russia: Factors of formation and development trends [PDF]
E3S Web of Conferences, 2023 The paper identifies the factors that have influenced the development of the carsharing market in Russia, analyses current trends and identifies the problems hindering the development of the service. As the research shows, the carsharing market developed
Kireeva N.S.
doaj +1 more source
FOCUS-GROUP AND ITS IMPACT IN THE QUESTIONNAIRE OF MARKETING RESEARCH ON THE ROMANIAN CAR MARKET [PDF]
Annals of the University of Oradea: Economic Science, 2010 Designing a questionnaire is the most profound activity which makes an impact on a research in marketing. The investigation instrument finally determines the quality of this type of research.
MANEA Constantin +2 more
doaj
MARKET RISK ASSESSMENT DI PERBANKAN NASIONAL
Buletin Ekonomi Moneter dan Perbankan, 2004 Paper ini disusun sebagai hasil penelitian berupa assessment terhadap perhitungan permodalan bank dengan memasukkan unsur market risk. Sejak BIS mengeluarkan dokumen “Amendment to the Capital Accord to Incorporate Market Risk” pada bulan Januari 1996 ...
Wimboh Santoso, Enrico Hariantoro
doaj +1 more source
Asia Marketing Journal, 2011 The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market.
Ji Young Seo +3 more
doaj +1 more source
Smart Cities, 2023 Currently, short-term car rental services (car-sharing) are a solution that is an alternative to individual motorization, which can be used in cities. With the level of sophistication of the relevant systems, there are more and more problems with their ...
Katarzyna Turoń
doaj +1 more source
User interest in car sharing as an indicator of sustainable urban agglomeration development [PDF]
E3S Web of Conferences, 2021 The use of car sharing instead of owning a car minimises the negative impact of logistics activities on the urban environment. This research aims to show that sustainable development of densely populated cities is accompanied by an increase in Internet ...
Kireeva Natalia +4 more
doaj +1 more source
Understanding the Role of Brand Attachment in the Automotive Luxury Brand Segment
Administrative SciencesThe automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the
Abílio Bragança Milheiro +4 more
doaj +1 more source