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Carryover and other Frequency Decisions
1998(Minimum) effective frequency is of course used in media planning to calculate the effective reach of the campaign, per advertising cycle. But many campaigns are designed to last beyond the time at which the ad or ads appear, that is, to “carry over.” About the only approach to handling this has been (1979), (1984) concept of Adstock (also Broadbent ...
John R. Rossiter, Peter J. Danaher
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Beware of carryover in modern chemistry analyzers
cclm, 2010Abstract Background: Random-access analyzers that employ dedicated probes may be affected by carryover. Sample carryover, involving analyte from one sample that is measured in a subsequent sample, is most often detected in measurement procedures that have wide reportable ranges.
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Diminishing carryover benefits of earlier spring vegetation growth
Nature Ecology & EvolutionXu Lian +9 more
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Carryover Bias in Crossover Trials
Archives of Pediatrics & Adolescent Medicine, 2010openaire +2 more sources