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The Effect of a Timed Correct Sound Production Task on Carryover
Journal of Speech and Hearing Research, 1972This study investigated the effect, on conversational speech, of a training task that included correct sound production of words as a subject read a word list at increasing rates of speed. Five children participated in a 10-day program designed to automatize articulation of a target souncf. The /s/ was the target for three children and the /r/ for two.
N W, Bankson, M C, Byrne
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A Rachet Model of Advertising Carryover Effects
Journal of Marketing Research, 1976Previous research [13, 16] has indicated that advertising expenditures in previous periods influence sales in the current period. Two types of carryover phenomena may be at work [11]. First, the delayed response effect occurs whenever there is an interval between the time the advertising expenditures are made and the time the resultant sales are ...
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Carryover and Backfire Effects in Marketing Research
Journal of Marketing Research, 1993The author examines how rating a brand on specific attributes early in a survey affects responses to a later overall brand evaluation. Specifically, she investigates the conditions under which respondents’ answers to a brand evaluation are likely to be consistent with a previous attribute rating (carryover effect) versus inconsistent (backfire effect).
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Carryover Effects in Clinical Research
1999If the effect of a treatment carries on after the treatment is withdrawn theft the response to a second treatment may well be due in part to the previous treatment. This, so called, carryover effect may bias any clinical trial in which subjects are tested more than once. Crossover studies can be routinely checked for this bias.
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Budget Optimization for Online Campaigns with Positive Carryover Effects
2012While it is relatively easy to start an online advertising campaign, proper allocation of the marketing budget is far from trivial. A major challenge faced by the marketers attempting to optimize their campaigns is in the sheer number of variables involved, the many individual decisions they make in fixing or changing these variables, and the ...
Nikolay Archak +2 more
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Carryover effects of analytic thought on preference quality
Journal of Experimental Social Psychology, 2008Abstract The current study used a novel within-subjects design to test for the effects of analytic thought (reasons analysis) on the quality of the resulting judgments, as well as on subsequent, unanalyzed judgments of the same stimuli. Participants rated eight Olympic dives at two points in time, 30Â min apart, under both reasoning and control ...
Jamin Halberstadt, James Green
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Wearout, Carryover Effects and Decay of Advertising
2003Ads wear out (i.e. cease to influence receivers) after a number of exposures and must then be replaced. To explain wearout we need a model that describes response to repeated exposures. The model presented in this Chapter specifies primary responses to advertising that may be either thoughtful or automatic, and carryover effects that induce further ...
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Carryover Effects in Attitude Surveys
Public Opinion Quarterly, 1989Roger Tourangeau +3 more
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