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Ensuring a holistic catchphrase of reform

British Journal of Nursing, 2008
The catchphrase the Government has been using to epitomize their aspirations for the NHS is ‘personalized care’. Perhaps this catchphrase will finally start to gain weight as the Government moves into phase III of its public service reform strategy. Phase I was ‘targets and minimum standards’; phase II added the extra criteria of ‘expanded user choice
exaly   +3 more sources

Create Your Catchphrase

2023
Janeé M. Steele, Charmeka S. Newton
exaly   +2 more sources

Construction of a Catchphrase Generator Applying Mechanism of Metaphor Generation

2022 Joint 12th International Conference on Soft Computing and Intelligent Systems and 23rd International Symposium on Advanced Intelligent Systems (SCIS&ISIS), 2022
Kohei Kure, Asuka Terai
exaly   +3 more sources

Anti-Establishment Catchphrases

2022
AbstractFocusing on the aftermath of the 2007–2008 financial crisis and the resulting austerity policies, the Occupy movement slogan ‘We are the 99%’ and the catchphrases ‘the 99%’ and ‘the 1%’ are analysed. Unlike catchphrases/words examined in earlier chapters, which were mainly introduced top-down, these exemplify a bottom-up movement, appearing as ...
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Worst case scenario catchphrase

British Journal of Healthcare Management, 2009
Prospects for future funding for the NHS look anything but rosy. Quite how bleak the outlook will be was the subject of analysis by the King's Fund and researchers from the Institute for Fiscal Studies.
openaire   +1 more source

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