Results 301 to 310 of about 2,690,760 (318)

Why the Dynamics of Competition Matter for Category Profitability

Journal of Marketing, 2017
Sudhir Voleti, Manish Gangwar, Praveen K Kopalle   +2 more
exaly  

The Effect of Price Promotions on Variability in Product Category Sales

Marketing Science, 1992
Jagmohan S Raju
exaly  

On the Competitive and Collaborative Implications of Category Captainship

Journal of Marketing, 2017
Yasin Alan, Jeffrey P Dotson, Mümin Kurtulus   +2 more
exaly  

Cross-category demand effects of price promotions

Journal of the Academy of Marketing Science, 2011
Peter S H Leeflang, Leeflang Peter S H
exaly  

Competitive Consequences of Using a Category Captain

Management Science, 2010
Upender Subramanian, Jagmohan S Raju
exaly  

Putting category learning in order: Category structure and temporal arrangement affect the benefit of interleaved over blocked study

Memory and Cognition, 2013
Paulo F Carvalho, Carvalho Paulo F, Goldstone Robert L   +2 more
exaly  

The Hidden Paths of Category Research: Climbing new heights and slippery slopes

Organization Studies, 2020
Giuseppe Delmestri, Filippo Carlo Wezel, Elizabeth Goodrick   +2 more
exaly  

Categories

1986
openaire   +1 more source

Category Captainship vs. Retailer Category Management under Limited Retail Shelf Space

Production and Operations Management, 2011
Mümin Kurtulus, L Beril Toktay
exaly  

A Categories and derived categories

2021
openaire   +1 more source