Results 151 to 160 of about 62,498,835 (163)
Some of the next articles are maybe not open access.
Cause–brand alliances: does the cause help the brand or does the brand help the cause?
Journal of Business Research, 2005Barbara A Lafferty
exaly
A note on the role of cause type in cause-related marketing
Journal of Business Research, 2014Diane R Edmondson, Barbara A Lafferty
exaly
The Swedish cause of death register
European Journal of Epidemiology, 2017Rickard Ljung +2 more
exaly
To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing
Journal of Business Ethics, 2011Adam Lindgreen, Joëlle Vanhamme
exaly
Consumer response to retailer use of cause-related marketing: Is more fit better?
Journal of Retailing, 2007Andrew T Norman, Anthony D Miyazaki
exaly
The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility
Journal of Business Research, 2007Barbara A Lafferty
exaly
Modifiable Risk Factors Still Major Cause of Cancer Deaths Worldwide
Ca-A Cancer Journal for Clinicians, 2006exaly

