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Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

European Journal of Marketing, 2019
Jun-Hwa Cheah, Galit Shmueli, Hiram Ting
exaly  

Using advanced mixed methods approaches: Combining PLS-SEM and qualitative studies

Journal of Business Research
Caroline Lancelot-Miltgen   +1 more
exaly  

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