Results 131 to 140 of about 169 (163)
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Celebrity endorsement in promoting pro-environmental behavior
Journal of Economic Behavior and Organization, 2022FRANCISCO Alpizar +2 more
exaly
The Influence of Celebrity Endorsement on Food Consumption Behavior
Foods, 2021Cristina Calvo-Porral +1 more
exaly
2013
Celebrity endorsements are a popular B2C promotion strategy in the United Kingdom as well as internationally. For good reason: they provide a very emotional approach to product promotion. The rational explanation for the increasing use of the famous in marketing campaigns is simple: endorsements are a promising means to counter limitations of ...
Schimmelpfennig, Christian +1 more
openaire +2 more sources
Celebrity endorsements are a popular B2C promotion strategy in the United Kingdom as well as internationally. For good reason: they provide a very emotional approach to product promotion. The rational explanation for the increasing use of the famous in marketing campaigns is simple: endorsements are a promising means to counter limitations of ...
Schimmelpfennig, Christian +1 more
openaire +2 more sources
Celebrity endorsements in India
2017This research paper is based on the concept of celebrity endorsements in India and how it affects attitude towards the ad/brand/product and purchase decisions. It also explains the criteria for selection of a celebrity endorser and explains the concept from the consumer point of view.
openaire +1 more source
Forty-five years of celebrity credibility and endorsement literature: Review and learnings
Journal of Business Research, 2021Himadri Roy Chaudhuri +2 more
exaly