Results 241 to 250 of about 29,496 (258)

Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma

Academy of Management Annals, 2019
Timothy G Pollock, Kisha Lashley
exaly  

It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

Psychology and Marketing, 2012

exaly  

Celebrity endorsements: a literature review and research agenda

International Journal of Advertising, 2016
Lars Bergkvist, Qiang Zhou
exaly  

Attractive celebrity and peer images on Instagram: Effect on women's mood and body image

Body Image, 2016
Zoe Brown, Marika Tiggemann
exaly  

To See and Be Seen: Celebrity Practice on Twitter

Convergence, 2011
Alice Marwick, Danah Boyd
exaly  

Worship Resources for June: 8. Celebration

The Expository Times, 2018
openaire   +1 more source

Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence

Computers in Human Behavior, 2016
Jihyun Kim, Hayeon Song
exaly  

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

Exploring the relationship between celebrity endorser effects and advertising effectiveness

International Journal of Advertising, 2008
Clinton Amos
exaly  

Celebrity endorsement, brand credibility and brand equity

European Journal of Marketing, 2011
Amanda Spry, Ravi Pappu
exaly