Results 251 to 258 of about 29,496 (258)
Some of the next articles are maybe not open access.

What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity

Psychology and Marketing, 2015
Julie Guidry Moulard   +2 more
exaly  

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Journal of Marketing, 2018
Karen Page Winterich, Manish Gangwar
exaly  

Toward the Measurement and Profiling of Celebrity Worship

2008
John Maltby, David Giles
openaire   +1 more source

L'influenza del celebrity worship sull?efficacia del celebrity endorsement in ambito sportivo

Communicative Business : Italian Research Review on Business Communication : 2, 2009
openaire   +1 more source

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