Results 261 to 270 of about 29,989 (284)

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Psychology and Marketing, 2020
Christian Schimmelpfennig
exaly  

Celebrity Worship: Critiquing a Construct

Journal of Applied Social Psychology, 2011
openaire   +1 more source

Celebrity CEO, identity threat, and impression management: Impact of celebrity status on corporate social responsibility

Journal of Business Research, 2020
Gilsoo Lee
exaly  

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Psychology and Marketing, 2022
Mehmet özer
exaly  

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

Celebrity endorsement in tourism: Attention, emotional arousal and familiarity

Tourism Management, 2023
exaly  

Celebrity endorsements: a literature review and research agenda

International Journal of Advertising, 2016
Lars Bergkvist, Qiang Zhou
exaly  

Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?

Journal of Business Research, 2017
Noël Albert, Laure Ambroise
exaly  

To See and Be Seen: Celebrity Practice on Twitter

Convergence, 2011
Alice Marwick, Danah Boyd
exaly  

Worship Resources for June: 8. Celebration

The Expository Times, 2018
openaire   +1 more source