Results 271 to 280 of about 29,989 (284)

How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation

Journal of Business Research, 2013
Paul Whitla
exaly  

The Shackles of CEO Celebrity: Sociocognitive and Behavioral Role Constraints on “Star” Leaders

Academy of Management Review, 2018
Jonathan Bundy, Timothy G Pollock
exaly  

An exploration of celebrity business ventures and their appeal to fans and non-fans

Journal of Retailing and Consumer Services, 2020
exaly  

Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention

Journal of Marketing Communications, 2016
Debasis Pradhan
exaly  

Attractive celebrity and peer images on Instagram: Effect on women's mood and body image

Body Image, 2016
Zoe Brown, Marika Tiggemann
exaly  

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

International Journal of Advertising, 2016
Lars Bergkvist
exaly  

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Journal of Marketing, 2018
Karen Page Winterich, Manish Gangwar
exaly  

Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions

Journal of Retailing and Consumer Services, 2016
exaly  

Toward the Measurement and Profiling of Celebrity Worship

2008
John Maltby, David Giles
openaire   +1 more source

Book Review: Celebrating Our Faith: Evangelism through Worship

Missiology: An International Review, 1989
openaire   +1 more source