Results 331 to 340 of about 945,860 (406)

Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy

Journal of Advertising, 2022
When powered by artificial intelligence (AI), the effectiveness of advertising generally improves. However, evidence shows that personalized recommendations in charity advertising may have a dark side.
Linxiang Lv, Minxue Huang
semanticscholar   +1 more source

Analysis Suggests Government And Nonprofit Hospitals' Charity Care Is Not Aligned With Their Favorable Tax Treatment.

Health Affairs, 2021
The different tax treatment of government, nonprofit, and for-profit hospitals implies different charity care obligations, with the greatest obligation for government hospitals and the least for for-profit hospitals.
Ge Bai, H. Zare, M. Eisenberg, D. Polsky, G. Anderson   +4 more
semanticscholar   +1 more source

Opposites attract: Impact of background color on effectiveness of emotional charity appeals

International Journal of Research in Marketing, 2020
The present work utilizes research on context effects and color psychology to investigate how background color can enhance the effectiveness of positive and negative charity appeals. Five experiments measuring both actual donations and donation intention
Jungsil Choi
exaly   +2 more sources

Charity Donor Behavior: A Systematic Literature Review and Research Agenda

Journal of Nonprofit & Public Sector Marketing, 2021
Donor behavior and the act of charity have attracted evident attention globally in recent years primarily because of squeezed government funding to charities and Nonprofit Organizations (NPOs) post 2008 financial meltdown.
Atul Kumar, S. Chakrabarti
semanticscholar   +1 more source

Attitudes and Donation Behavior When Reading Positive and Negative Charity Appeals

Journal of Nonprofit and Public Sector Marketing, 2018
Arvid Erlandsson, Artur Nilsson
exaly   +2 more sources

Solidarity Not Charity

, 2020
This article argues that, in the face of worsening conditions from climate change, enhanced border enforcement, a growing wealth gap, housing crises, and policing, social movements should focus on expanding mutual aid strategies.
D. Spade
semanticscholar   +1 more source

Using Charity Performance Metrics as an Excuse Not to Give

Management Sciences, 2020
There is an increasing pressure to give more wisely and effectively. There is, relatedly, an increasing focus on charity performance metrics.
C. Exley
semanticscholar   +1 more source

Charity for moral reasons? – A defense of the principle of charity in argumentation

, 2021
In this paper I argue for a pro tanto moral duty to be charitable in argument. Further, I argue that the amount of charitable effort required varies depending on the type of dialogue arguers are engaged in. In non-institutionalized contexts, arguers have
Katharina Stevens
semanticscholar   +1 more source

The Effect of Sequential Structure in Charity Advertising on Message Elaboration and Donation Intention: The Mediating Role of Empathy

, 2021
This study examines how a sadness-happiness sequential structure affects how individuals process a charity advertisement. Cognitive elaboration is measured by capturing eye-movement.
Mikyeung Bae
semanticscholar   +1 more source

Charity Auctions

SSRN Electronic Journal, 2002
In a charity auction the public‐goods nature of auction revenue affects bidding incentives. We compare equilibrium bidding and revenue in first‐price, second‐price, and all‐pay charity auctions. Bidding revenue typically varies by selling format. First‐price auctions are less lucrative than second‐price and all‐pay auctions, and with sufficiently many ...
Maxim Engers, Brian McManus
openaire   +1 more source