Results 101 to 107 of about 1,092,394 (107)
Some of the next articles are maybe not open access.

How captive is your audience? Defining overall advertising involvement

Journal of Business Research, 2013
Marie-Odile Richard   +1 more
exaly  

Customers' perspectives of involvement in new product development

International Journal of Technology Management, 2003
Klaus Brockhoff
exaly  

Product involvement/brand loyalty: is there a link?

Journal of Product and Brand Management, 2003
exaly  

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