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Lynch, Urry and City Marketing: Taking Advantage of the City as a Built and Graphic Image

Place Branding and Public Diplomacy, 2009
Gert-Jan Hospers
exaly  

Improving Competitiveness Through City Marketing in Spanish Hotels

Service Industries Journal, 2011
Aurora Martínez-Martínez   +1 more
exaly  

City Branding: An Effective Assertion of Identity or a Transitory Marketing Trick?

Place Branding and Public Diplomacy, 2006
Mihalis Kavaratzis
exaly  

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