Integrando marketing experiencial y service dominant logic: creación de un índice de co-creación de valor interactivo y contextual [PDF]
El Valor Percibido es crucial para dos aproximaciones claves en Marketing: el Marketing Experiencial y el Service Dominant Logic (SDL), Sin embargo, la segunda no parece haber integrado toda la riqueza de la primera.
Arteaga Moreno, Francisco +3 more
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La organización y su adaptación a las tecnologías de la información y la comunicación en procesos de gestión del conocimiento [PDF]
El avance de las tecnologías de la información y la comunicación, y su incidencia en el mundo organizacional son innegables.Las organizaciones se han adaptado a las lógicas de interacción, conectividad y acción que estas tecnologíasofrecen.
Giraldo Marín, Lillyana María +1 more
core +1 more source
Abstract Insectivorous, Afro‐Palearctic migrant birds provide cross‐border ecosystem services, but many are declining rapidly. The complex life cycle of migrant birds makes their conservation difficult, but understanding where they spend time during the breeding season can help indicate where those actions will be most effective.
Catrin F. Eden +5 more
wiley +1 more source
Advances in ubiquitous computing systems to support idea generation strategies and co-creation in open innovation schemes [PDF]
La computación ubicua o pervasiva, pretende incorporar a los objetos de la vida cotidiana capacidad de computo, de comunicaciones inalámbricas y de iteracción entre los objetos para crear un nuevo modelo de la realidad en donde interoperan entre ellos ...
Salazar, John Deiby
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Abstract Bioinvasions are considered mostly as a biodiversity and conservation hazard, but in specific situations, introduced species can bring ecological or socioeconomic benefits. We assessed the social–ecological role of marine introduced species in the eastern Mediterranean Sea—a global hotspot of bioinvasions and extirpations—and their potential ...
Stelios Katsanevakis +7 more
wiley +1 more source
Smart device interactivity’s impact on value co-creation in the sport industry [PDF]
Resumen: El propósito de este estudio es investigar el impacto que tienen los dispositivos inteligentes en la interactividad del cliente y la co-creación de productos valiosos en la industria deportiva a través de la implementación del capital social y ...
Benavides Espinoza, Claudia +1 more
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ABSTRACT The visit to Bogotá of a fééeneminaa (Muinane) friend, Célimo Nejedeka Jifichíu, and in particular, his work in researching and transmitting traditional health knowledge, offer the pretext to navigate the relationship between elements that at first glance seem distant from each other: indigenous imaginaries about otherness, their visions of ...
Giovanna Micarelli
wiley +1 more source
Open collaboration strategy of international retailers: an analysis of co-creator [PDF]
Nowadays, online channels provide better distribution and communication strategies between companies and consumers. The importance of establishing online tools based on innovations and customer participation, is equally applicable to the international ...
Alarcón del Amo, María del Carmen +4 more
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Recursos educativos en museos online de arte contemporáneo. Tipología e implantación [PDF]
The number of virtual visitors has overtaken the number of physical visitors in numerous museums. Consequently, museum institutions face the challenge of catering to their virtual audience by developing and consolidating online services.
del Río, Nicolás
core +2 more sources
Problematizing the Cooperative Firm: A Marxian View on Paradoxes, Dialectics, and Contradictions
Abstract Scholars are increasingly turning their attention to cooperative firms, characterized by worker ownership and management, as a way for organizations to address the economic, societal and environmental problems posed by corporate capitalism. This renewed interest stems from the potential of cooperatives to foster an alternative economic system ...
Jon Las Heras +2 more
wiley +1 more source

