Results 101 to 110 of about 237,990 (307)

Performance Analysis Comparison Of Coca Cola And Pepsi [PDF]

, 2014
All companies fight to get as many consumers as they can and it makes, product, price, place and promotion become important factors to make a company has a successful marketing campaign. The companies spend much money for create an attractive product at
Saerang, D. P. (David), The, G. M. (Glenny), Tumewu, F. (Ferdinand)   +2 more
core  

0.001% and counting: Revisiting the price rounding tax

Contemporary Economic Policy, EarlyView.
Abstract In 1991 and 2008, Israel abolished the equivalents of 1¢ and 5¢ coins, respectively, effectively eliminating low‐denomination coins and introducing rounding in cash transactions. When totals were rounded up, shoppers incurred a small rounding tax.
Doron Sayag, Avichai Snir, Daniel Levy
wiley   +1 more source

Coke zero for the zero: A randomized controlled trial examining coke zero consumption on night call inpatient course and mortality

Proceedings of Singapore Healthcare
Background Coca-Cola and Cola-Cola Zero Sugar are commonly consumed beverages by healthcare professionals. Medical superstitions abound about whether Cola-Cola Zero sugar consumption affects night call outcomes.
Yu Heng Kwan, Haoming Tang, Lihua Qi, Angela Frances Hui Wen Yap, Linxuan Yan, Yi Xin Li, Andrea Zhe Ern Lee, Antoinette Shui Wen Fong, Yarn Kit Chan, Feng Yi Low, Charmaine Wai Yan Sum, Benjamin Jun Jie Seng, Sungwon Yoon, Truls Østbye, Sheryl Shien Wen Gan, Haur Yueh Lee, Warren Fong   +16 more
doaj   +1 more source

Coca-Cola's political and policy influence in Mexico: understanding the role of institutions, interests and divided society.

Health Policy and Planning, 2019
In response to Mexico's burgeoning industrial epidemics of obesity and type-2 diabetes, triggered in part by sugar-sweetened carbonated beverages' ability to readily market their products and influence consumption, the government has responded through a ...
Eduardo J. Gómez
semanticscholar   +1 more source

Influence of Strategic Branding in Soft Drink Market in Indian and Malaysian Context: Study on Coca Cola to remain Top of the Mind Brand (TOMB)

, 2020
The aim of this research was to understand the influence of strategic branding in Soft Drink industry located in specific to India and Malaysia. This was demonstrated by example of various marketing strategies used by Coca-Cola, a very well-known brand ...
Aditya Deshpande, D. Kee, D. Shankar, Soni Segi, E. Charles, K. Parameswaran, Malarveeli Vellmurugan   +6 more
semanticscholar   +1 more source

Pengaruh Brand Personality Pada Brand Trust, Brand Attachment, Brand Commitment, Dan Brand Loyalty [PDF]

, 2011
This study aims to examine the effect of brand personality on brand trust, brand attachment, brand commitment and brand loyalty. Structural Equation Modeling (SEM) is used as analytical method.
Khoiriyah, S. (Siti), Sabrina, Y. A. (Yana)   +1 more
core  

Circular economy business strategies and public schemes: a game theory‐based survey

International Transactions in Operational Research, EarlyView.
Abstract This paper develops a selected survey based on game theory in circular economy (CE) by complementing two perspectives: the CE business strategies and the public schemes (PS) available to implement CE systems. These perspectives are concentrated in six CE business strategies (circular inputs, sharing platforms, product‐as‐a‐service (PaaS ...
Vinay Ramani, Pietro De Giovanni
wiley   +1 more source

The substratostat - an automated near-infrared spectroscopy-based variable-feed system for the continuous alcoholic fed-batch fermentation of high gravity grape must at static sugar concentrations

OENO One, 2018
Aim: High sugar concentrations in musts cause a hyperosmotic stress response in Saccharomyces cerevisiae increasing the risk of sluggish and stuck alcoholic fermentations and/or causing high acetic acid levels.
Charles A Frohman, Ramón Mira de Orduña Heidinger   +1 more
doaj  

From Trade Name to Generic: The Case of Coke

Names, 1995
As a shortened form of Coca-Cola, Coke has been used since at least 1909 to describe a particula'r carbonated beverage; it has been a registered trade name of The Coca-Cola Company since 1945∼At about the same time that Coke became the legal property of ...
Thomas E. Murray
doaj   +1 more source

Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman Halal

Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam, 2020
The purpose of this study was to analyze the influence of attitudes, halal labeling, and price perceptions on purchasing decisions for Coca Cola beverage products in Semarang City.
Hendri Hermawan Adinugraha
doaj   +1 more source