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Justification of Effort by Humans and Pigeons: Cognitive Dissonance or Contrast?
Current Directions in Psychological Science, 2010Thomas Zentall
exaly
Extraversion as a moderator of the cognitive dissonance associated with disagreement
Personality and Individual Differences, 2008Wendy Wood
exaly
A Painful Reminder: The Role of Level and Salience of Attitude Importance in Cognitive Dissonance
Personality and Social Psychology Bulletin, 2009Katherine Starzyk, Leandre R Fabrigar
exaly
Application of the Cognitive Dissonance Theory to the Service Industry
Services Marketing Quarterly, 2011exaly