A test of the ecological valence theory of color preference, the case of Arabic [PDF]
Frontiers in Psychology, 2022 Humans have systematic and reliable color preferences. The dominant account of color preference is that individuals like some colors more than others due to the valence of objects that they associate with colors (Ecological Valence Theory). In support of
Abdulrahman S. Al-Rasheed +2 more
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The processing of color preference in the brain [PDF]
NeuroImage, 2019 Decades of research has established that humans have preferences for some colors (e.g., blue) and a dislike of others (e.g., dark chartreuse), with preference varying systematically with variation in hue (e.g., Hurlbert & Owen, 2015).
Bird, Chris M +2 more
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Increased color preference through the introduction of luminance noise in chromatic stimuli [PDF]
Scientific ReportsHumans exhibit consistent color preferences that are often described as a curvilinear pattern across hues. The recent literature posits that color preference is linked to the preference for objects or other entities associated with those colors. However,
Luis Carlos Pereira Monteiro +8 more
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Ready, set, yellow! color preference of Indian free-ranging dogs [PDF]
Animal CognitionMost of the research on color vision related behaviors in dogs has involved training the dogs to perform visual discrimination tasks. We investigated the importance of color to untrained Indian free-ranging dogs (FRDs). Using one-time multi-option choice
Anamitra Roy +10 more
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How Social Exclusion Affects Consumers’ Color Preference [PDF]
Frontiers in Psychology, 2022 Social exclusion can cause negative changes on human beings both in the physiological and psychological aspects. Although considerable efforts have been devoted to study its effects on consumption behavior, little attention has been paid to the ...
Lu Zong, Shali Wu, Shen Duan
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Evaluation method for the color preference of lighting traditional Chinese paintings in museum based on light source spectral analysis [PDF]
HeliyonTo evaluate the lighting color preference on traditional Chinese paintings based on the spectral power distributions (SPDs) of light sources, an experiment to examine the color preference of 40 representative SPDs illuminating two typical traditional ...
Zhuo Li, Hu Wang, Chenyu Han, Rui Dang
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Method Standardization for Conducting Innate Color Preference Studies in Different Zebrafish Strains [PDF]
Biomedicines, 2020 The zebrafish has a tetrachromatic vision that is able to distinguish ultraviolet (UV) and visible wavelengths. Recently, zebrafish color preferences have gained much attention because of the easy setup of the instrument and its usefulness to screen ...
Petrus Siregar +7 more
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Natural variation in stochastic photoreceptor specification and color preference in Drosophila [PDF]
eLife, 2017 Each individual perceives the world in a unique way, but little is known about the genetic basis of variation in sensory perception. In the fly eye, the random mosaic of color-detecting R7 photoreceptor subtypes is determined by stochastic on/off ...
Caitlin Anderson +12 more
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Studying the effect of openness to experience on women's color preference changes [PDF]
زن در فرهنگ و هنر, 2023 Color is a silent but a powerful language. According to the high expressive quality of color in communicating and attracting people's attention, identifying the color preference of women and the factors affecting it can create an efficient tool in many ...
elahe shahrad +2 more
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Color preference in red–green dichromats [PDF]
Proceedings of the National Academy of Sciences of the United States of America, 2015 Leticia Alvaro +2 more
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