Results 21 to 30 of about 52,297 (230)
The Influence of Color Perception on Marketing Decisions
Organizacijų Vadyba: Sisteminiai Tyrimai, 2017 The article examines colour (sight) marketing as one of the element of sensory marketing highlighting the importance of its perception and use in marketing decisions. Theoretical studies reveal that seeking to influence consumer behaviour, colour is used
Šliburytė Laimona, Skėrytė Ilona
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Chromagen lenses and abnormal colour perception
African Vision and Eye Health, 2011 Background: The Chromagen lens system comprises of tinted spectacle or contact lenses, each with a specific colour wavelength filter which controls the spectra of the light entering the eye.
O. Matthew Oriowo, Abdullah Z Alotaibi
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A generalized equation for the calculation of receptor noise limited colour distances in n-chromatic visual systems [PDF]
Royal Society Open Science, 2017 Researchers must assess similarities and differences in colour from an animal's eye view when investigating hypotheses in ecology, evolution and behaviour.
R. C. Clark +2 more
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Folia Morphologica, 2021 BACKGROUND: Fluorescence-guided surgery (FGS) with 5-aminolevulinic acid (5-ALA) has been proven to assist neurosurgeons to achieve a more complete brain tumour resection.
T. Szmuda, S. Ali, P. Słoniewski
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A Computational Model of Human Colour Vision for Film Restoration
Gestalt Theory, 2022 Even today, film restoration (both photographic and cinematographic) is a challenge, because it involves multidisciplinary competences: from analogue film inspection and conservation to digitisation and image enhancement.
Plutino Alice +3 more
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Black or White? The Impact of Clothing Colour on Impression Formation and Judgment
Psychological Topics, 2022 Contemporary social psychology must take into account the rapid increase in the availability of virtual environments for social interaction. In two experiments, we aimed to advance the knowledge of how the colour of clothing influences the assessment of
Sylwia Zegar +3 more
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Colour-grapheme synaesthesia affects binocular vision
Frontiers in Psychology, 2011 In colour-grapheme synaesthesia, non-coloured graphemes are perceived as being inherently coloured. In recent years, it has become evident that synaesthesia-inducing graphemes can affect visual processing in a manner comparable to real, physical colours.
Chris L.E. Paffen +2 more
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Viewing images of snakes accelerates making judgements of their colour in humans: red snake effect as an instance of ‘emotional Stroop facilitation’ [PDF]
Royal Society Open Science, 2014 One of the most prevalent current psychobiological notions about human behaviour and emotion suggests that prioritization of threatening stimuli processing induces deleterious effects on task performance. In order to confirm its relevancy, 108 adults and
Masahiro Shibasaki +2 more
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Luminance Distribution Modifies the Perceived Freshness of Strawberries
i-Perception, 2012 Material perception studies focus on the analysis of visual cues that may underlie the ability to distinguish between the different properties of an object.
Carlos Arce-Lopera +4 more
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Computational Colour Matching of Laminated Photovoltaic Modules for Building Envelopes
Buildings, 2017 The widespread adoption of photovoltaics (PV) in architecture as a source of renewable energy is often limited due to poor visual acceptance. We propose the use of coloured frontglass manufactured by digital ceramic printing to cover the PV cells, thus ...
Roland Schregle +2 more
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