Communication of brands on social sites during the COVID-19 pandemic in the context of globalization [PDF]
SHS Web of Conferences, 2021 Research background: The global coronavirus crisis has become a household name across all segments of digital marketing communication. Whereas some brands primarily focused their communication on corporate social responsibility at that time (from March ...
Vanko Martin +2 more
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Financial Behaviour of Users of Solomo Platforms during the COVID-19 Pandemic [PDF]
SHS Web of Conferences, 2021 Research background: COVID-19 has changed the world and the coronavirus crisis has influenced not only undertakings, but also consumers. There is no doubt that this outbreak has reflected on various economic indexes - economic downturn, higher ...
Zaušková Anna +2 more
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The impact of globalization on the selected aspects of the regional marketing [PDF]
SHS Web of Conferences, 2021 Research background: In today’s globalized world, tourism is considered to be one of the fastest-growing sectors in the field of service. Tourism continuously adapts to various new activities, trends, markets and technologies.
Bundzíková Renáta, Jánošová Denisa
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Communication of Global Aspects of Corporate Social Responsibility in the Circular Economy [PDF]
SHS Web of Conferences, 2021 Research background: The essence of corporate social responsibility is not new, but its form has changed over the years, as has changed the view on whether it is possible and beneficial to put this idea into practice.
Bednárik Jaroslav +1 more
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Globalization and its Impacts on Communication in Self-Government [PDF]
SHS Web of Conferences, 2021 Research background: Globalization has significantly affected the way a territory communicates its offer. Only public administration, which is innovative and at the same time effective in its activities, can adapt and respond to the ever-changing ...
Labudová Lenka, Jánošová Denisa
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Globalization as the basis of marketing communication of a multinational company influencing the development of the local circular economy [PDF]
SHS Web of Conferences, 2021 Research background: Safe treatment of waste in a way that ensures that future generations of the population can live and raise their offspring in a healthy habitat is one of the challenges we need to address.
Darázs Tamás, Šalgovičová Jarmila
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A visual guideline of designing info-graphic (case study on social media during the Pandemic lock-down) [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 During the COVID-19 Pandemic lockdown, the rise of dependency over social media platforms for communication, led to dissemination of fake news and misleading information. Backed up with the lack of consistency of effective crisis communication, trust and
Mohanad Ghandour, hanan atef kamal eldin
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The Impact of the Global Crisis on External Communication in the Circular Economy [PDF]
SHS Web of Conferences, 2021 Research background: We are in a period when the society got into a global crisis. The main trigger was the arrival of a worldwide coronavirus pandemic. The European Union is responding and sending an unprecedented rescue package to help the economies of
Šalgovičová Jarmila, Ušák Peter
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Possibilities of collecting, analysing and visualizing groundswell communication data in a global environment [PDF]
SHS Web of Conferences, 2021 Research background: The groundswell is an undoubted threat, but also a potential of companies. It is important for business entities with a global scope to monitor potential customers and consumers when behaving in a digital environment, because there ...
Kubovics Michal, Zaušková Anna
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Applications of Big Data in Media Organizations
Social Sciences, 2022 The exploitation of data in the media industry has always played a significant role. This is especially evident today, since data (and in many cases big data) are generated through various activities that relate to the production and also consumption of ...
Andreas Veglis +4 more
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