Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences [PDF]
, 2016 This study assesses relationships between mass media orientations of communication professionals in organisations and their external communication strategies.
Anke Wonneberger, Sandra Jacobs
semanticscholar +4 more sources
Communication and buildings. Space as mass-media [PDF]
Budownictwo i Architektura, 2013 After providing definition and social roles of communication, media and mass-media, placing of architecture and urban space as one of the media types is proposed. Subsequently, architecture is looked at in the context of mass-media meaning transmission methods, roles, functions, effects and drawbacks.
Gawlikowska, Anna
openaire +5 more sources
Modern media influence: mass culture – mass consciousness – mass communication [PDF]
, 2017 The article examines the interconnection and interdependence of mass culture, mass consciousness and mass communication. The realization of media influence on the recipient is investigated due to a combination of the three worlds: real, information ...
Мarina R. Zheltukhina +4 more
openalex +2 more sources
Financial Behaviour of Users of Solomo Platforms during the COVID-19 Pandemic [PDF]
SHS Web of Conferences, 2021 Research background: COVID-19 has changed the world and the coronavirus crisis has influenced not only undertakings, but also consumers. There is no doubt that this outbreak has reflected on various economic indexes - economic downturn, higher ...
Zaušková Anna +2 more
doaj +1 more source
Communication of brands on social sites during the COVID-19 pandemic in the context of globalization [PDF]
SHS Web of Conferences, 2021 Research background: The global coronavirus crisis has become a household name across all segments of digital marketing communication. Whereas some brands primarily focused their communication on corporate social responsibility at that time (from March ...
Vanko Martin +2 more
doaj +1 more source
The impact of globalization on the selected aspects of the regional marketing [PDF]
SHS Web of Conferences, 2021 Research background: In today’s globalized world, tourism is considered to be one of the fastest-growing sectors in the field of service. Tourism continuously adapts to various new activities, trends, markets and technologies.
Bundzíková Renáta, Jánošová Denisa
doaj +1 more source
Communication of Global Aspects of Corporate Social Responsibility in the Circular Economy [PDF]
SHS Web of Conferences, 2021 Research background: The essence of corporate social responsibility is not new, but its form has changed over the years, as has changed the view on whether it is possible and beneficial to put this idea into practice.
Bednárik Jaroslav +1 more
doaj +1 more source
Globalization and its Impacts on Communication in Self-Government [PDF]
SHS Web of Conferences, 2021 Research background: Globalization has significantly affected the way a territory communicates its offer. Only public administration, which is innovative and at the same time effective in its activities, can adapt and respond to the ever-changing ...
Labudová Lenka, Jánošová Denisa
doaj +1 more source
Globalization as the basis of marketing communication of a multinational company influencing the development of the local circular economy [PDF]
SHS Web of Conferences, 2021 Research background: Safe treatment of waste in a way that ensures that future generations of the population can live and raise their offspring in a healthy habitat is one of the challenges we need to address.
Darázs Tamás, Šalgovičová Jarmila
doaj +1 more source
The Impact of the Global Crisis on External Communication in the Circular Economy [PDF]
SHS Web of Conferences, 2021 Research background: We are in a period when the society got into a global crisis. The main trigger was the arrival of a worldwide coronavirus pandemic. The European Union is responding and sending an unprecedented rescue package to help the economies of
Šalgovičová Jarmila, Ušák Peter
doaj +1 more source