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Possibilities of collecting, analysing and visualizing groundswell communication data in a global environment [PDF]
Research background: The groundswell is an undoubted threat, but also a potential of companies. It is important for business entities with a global scope to monitor potential customers and consumers when behaving in a digital environment, because there ...
Kubovics Michal, Zaušková Anna
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A visual guideline of designing info-graphic (case study on social media during the Pandemic lock-down) [PDF]
During the COVID-19 Pandemic lockdown, the rise of dependency over social media platforms for communication, led to dissemination of fake news and misleading information. Backed up with the lack of consistency of effective crisis communication, trust and
Mohanad Ghandour, hanan atef kamal eldin
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Applications of Big Data in Media Organizations
The exploitation of data in the media industry has always played a significant role. This is especially evident today, since data (and in many cases big data) are generated through various activities that relate to the production and also consumption of ...
Andreas Veglis+4 more
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Perception of global environmental problems by Generation C and its marketing communication preferences [PDF]
With the technological progress of human society, the digital lifestyle of consumers is also growing. The growth of digital lifestyle contributes to the emergence of a new perspective on consumer segmentation, which increasingly appears to be necessary ...
Kusá Alena, Piatrov Igor
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MASS-MEDIA AS A CONSTITUENT OF HUMAN COMMUNICATION
Л. А. Ороховська
openaire +2 more sources
The Role of Human Resources, Hardware, and Databases in Mass Media Companies
The Management Information System, which includes Human Resources, Network, and Database, currently has a vital role in achieving the company's goals and sustainability.
Farhan Saputra
semanticscholar +1 more source
Using risk communication theory and the concept of sustainability communication, the goal of this study is to assess to which extent and how mass media address risk issues as well as sustainable issues regarding the use of plastics.
Ines C. Welzenbach-Vogel+3 more
semanticscholar +1 more source
The impact of globalization on regional marketing [PDF]
The impact of economic globalization on regional development is a frequent topic of professional and public debate. Globalization has become a phenomenon that has a tremendous impact and knows no boundaries.
Jánošová Denisa, Labudová Lenka
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Impact of globalisation on circular economy and sustainable development [PDF]
Currently, the issues related to the global threats of the environment represent a special, increasingly more significant category of global issues. The main cause of the constantly changing conditions of the environment is the economic growth itself as ...
Máliková Iveta
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Social Media Users\u27 Guide [PDF]
Mass Communication Professor Susan Currie Sivek shares ideas and suggestions for how to take control of social media and use it to your ...
Linfield Magazine Staff+1 more
core +3 more sources