Results 251 to 260 of about 500,263 (272)

Role of Media in Mass Communication and Mass Media in China

2011
China’s media have grown greatly since the opening up in 1978 and 1985. Newspapers and magazines have expanded exponentially. Radio and TV stations have increased rapidly, with access in most parts of China, and the Internet is probably now a dominant medium for nearly one third of the Chinese population. Mobile phones vastly outnumber fixed phones now
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Mass Media Risk Communication

1990
We have examined the communication of risk information primarily as it flows from health professional to patient. Interpersonal relationships modify risk communication, changing meanings and interpretations, and understanding these relationships is essential to understanding risk communication.
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Functions of mass media in interpersonal communication

Communicatio, 1986
SUMMARY This paper is the result of a research project on the function(s) of mass media in interpersonal conversation. Based on their research findings the authors conclude that mass media and mass media topics play an important role in conversation; that it forms an integrated component of personal communication; that the mass media is particularly ...
Verena Martin, Hans Mathias Kepplinger
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Role of Mass Media of Information and Communication

1972
With increasing knowledge of environmental forces, both physical and cultural, man becomes increasingly able to bring favorable relationships into existence and to eliminate those he deems undesirable. Today, thanks to the advances of science and technology, we can construct virtually anything we may dream up.
C. Theodore Larson, K. Lønberg-Holm
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Prevention through Mass Media Communication

1984
The widespread belief that mass communications is a potent tool for reducing alcohol problems obscures practical, conceptual, methodological, and sociopolitical difficulties in evaluating its effectiveness and identifying controllable factors that distinguish more successful from less successful campaigns.
Howard T. Blane, Linda E. Hewitt
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The Context of Risk Communication: The Mass Media

1996
Risk events can come to our attention in many ways, but the news media play a very important role in this respect. On any day, many more events occur than the media are able to report as news due to limitations of time, space, and technology. Therefore, the news media must select. According to the needs of the next client, the news is traced, collected,
Jan M. Gutteling, Oene Wiegman
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Crisis communication: managing the mass media

Information Management & Computer Security, 1995
Argues for the need to develop a crisis communication programme, well in advance of any catastrophe. An organization must have a definite policy and procedures to be followed during a disaster. Shows the need for organizations to wake up to the immediacy of mass media coverage and learn how to handle public relations in a crisis situation.
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Mass Communication and Educational Media

Annual Review of Psychology, 1965
and A A Lumsdaine, M A May
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Mass Media Communication. Mass communication as an economic good

2022
Lutz M. Hagen, Christian Schäfer-Hock
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Mass Communication Media and Public Opinion

Journalism Quarterly, 1959
The head of the Institut für Demoskopie at Allensbach, Germany, cites the findings of empirical studies to show how they frequently are more enlightening than conventional sources of information. Her paper was read at the 1959 assembly of the International Association for Mass Communication Research.
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