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The Research on Brand Community Based on Community Activities

2010 International Conference on Management and Service Science, 2010
Brand Community mode has a great effect on the development of an enterprise. Building well-established brand community becomes the main strategy for an enterprise to keep the relationship with customers, to level up the capital of the brand and to enhance the customers' loyalty.
openaire   +1 more source

From concerned citizens to activists: a case study of 2015 South Korean MERS outbreak and the role of dialogic government communication and citizens’ emotions on public activism

Journal of Public Relations Research, 2018
This study investigated the cognitive-affective-behavioral sequence of public activism by examining the role of citizens’ perception of government dialogic communication during a national pandemic crisis.
Minjeong Kang   +2 more
semanticscholar   +1 more source

CEO Activism As Communication to Multiple Audiences

Social Science Research Network, 2019
CEO activism refers to corporate leaders taking a public stand on issues such as race relations, gender equality or climate change not directly related to their business.
G. Melloni   +2 more
semanticscholar   +1 more source

Communication, Citizen Participation, and Climate Activism: A Bibliometric and Narrative Review of Scientific Research (2014–2024)

Palabra Clave
Communication in climate activism and citizen participation has gained prominence over the past decade, driven by the global climate emergency and the rise of digital platforms as key arenas for mobilization.
S. López Gómez   +2 more
semanticscholar   +1 more source

Using Digital Literacy as form of Health Activism in Crisis Situations: Challenging Stunting Trough Family Communication

International journal of research and scientific innovation
This study explores digital literacy as a form of health activism in crisis situations, specifically examining its role in addressing stunting through family communication patterns.
P. S. Nurcandrani   +3 more
semanticscholar   +1 more source

Politics and Corporate Content: Situating Corporate Strategic Communication between Marketing and Activism

, 2020
While it has historically been seen as a strategic risk or error for companies to get involved in contentious politics, new data on consumers, efforts to personalize marketing, and growing interest in corporate social responsibility have made activist ...
S. Hill
semanticscholar   +1 more source

Revisiting leadership in information and communication technology (ICT)-enabled activism: A study of Egypt’s grassroots human rights groups

New Media & Society, 2019
Scholars argue that contemporary movements in the age of social media are leaderless and self-organised. However, the concept of connective leadership has been put forward to highlight the need for movements to have figures who connect entities together.
Evronia Azer   +2 more
semanticscholar   +1 more source

Building bridges between urban food activism and quiet Food Self-Provisioning practices: lessons from transdisciplinary participatory action research interventions in Eastern Estonia

Environmental Sociology
This empirical contribution examines the potential of building bridges between urban community gardening and food activists (UFA) and the rather overlooked Food Self-Provisioning (FSP) practitioners at Eastern Estonian dachas – a Russian term for a plot ...
Lilian Pungas   +2 more
semanticscholar   +1 more source

“Research is not a point of view!” Museums beyond factivism and activism

Cultures of Science
This article engages with the role of museums in contemporary science communication. It traces two current communication strategies in museums: factivism and activism.
Peter Bjerregaard
semanticscholar   +1 more source

Communication activism pedagogy and research: communication education scholarship to promote social justice

Communication Education, 2017
Social justice activism—“attempts to make a positive difference in situations where people’s lives are affected by oppression, domination, discrimination, racism, conflict, and other forms of cultu...
Lawrence R. Frey, David L. Palmer
openaire   +1 more source

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