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Communications strategy? Strategy communication? Integrating different perspectives
Journal of Marketing Communications, 1998Discussion of the role of the communications function in the strategic decisionmaking process has been neglected in the strategy literature, which views communications as a primarily tactical function. This contrasts with the communications literature which posits a more overt role for communication (with particular reference to corporate ...
Danny Moss, Gary Warnaby
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2022
Communication strategy, including ESNA slogan, logo, trademark and mission.
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Communication strategy, including ESNA slogan, logo, trademark and mission.
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2017
Apart from a knowledge management strategy for the climate change community, a communication strategy should likewise be implemented. However, this would be a communication strategy like no other. This chapter provides the rationale for the design of such a strategy based on the unique requirements of the climate change community.
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Apart from a knowledge management strategy for the climate change community, a communication strategy should likewise be implemented. However, this would be a communication strategy like no other. This chapter provides the rationale for the design of such a strategy based on the unique requirements of the climate change community.
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2020
The aim of this Dissemination Strategy is to link the results of the project with activities in such a way that the greatest possible reach and impact can be ensured. Complementary to D6.2 Communication Plan developed in parallel, the Dissemination Strategy focuses on the distribution of results to stakeholders in civic society, politics and governance,
Anranter, Michael +2 more
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The aim of this Dissemination Strategy is to link the results of the project with activities in such a way that the greatest possible reach and impact can be ensured. Complementary to D6.2 Communication Plan developed in parallel, the Dissemination Strategy focuses on the distribution of results to stakeholders in civic society, politics and governance,
Anranter, Michael +2 more
openaire +1 more source