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Communications strategy? Strategy communication? Integrating different perspectives
Journal of Marketing Communications, 1998Discussion of the role of the communications function in the strategic decisionmaking process has been neglected in the strategy literature, which views communications as a primarily tactical function. This contrasts with the communications literature which posits a more overt role for communication (with particular reference to corporate ...
Danny Moss, Gary Warnaby
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2022
Communication strategy, including ESNA slogan, logo, trademark and mission.
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Communication strategy, including ESNA slogan, logo, trademark and mission.
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