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Clinician- and Patient-Directed Communication Strategies for Patients With Cancer at High Mortality Risk: A Cluster Randomized Trial.

open access: yesJAMA Netw Open
Takvorian SU   +24 more
europepmc   +1 more source
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Communications strategy? Strategy communication? Integrating different perspectives

Journal of Marketing Communications, 1998
Discussion of the role of the communications function in the strategic decisionmaking process has been neglected in the strategy literature, which views communications as a primarily tactical function. This contrasts with the communications literature which posits a more overt role for communication (with particular reference to corporate ...
Danny Moss, Gary Warnaby
openaire   +1 more source

Communication strategy

2022
Communication strategy, including ESNA slogan, logo, trademark and mission.
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