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Personal Selling and Communication Style: An Exploratory Test of the Communication Style Model
2015The Communication Style Model has captured the attention of a number of authors of textbooks on personal selling. However, there has been no published empirical studies testing the reliability and validity of the two multi-item scales. This exploratory study examines this important issue and finds that the two scales are reliable, both in terms of ...
Edward J. Mayo +2 more
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Individual Communication Styles
Communications, 1988Summary The article presents a brief description of a series of integrated studies on the communication style and way of life of individual personalities, bearers of the basic personality systems, provisionally called synthetic-reflective and analytic-active.
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Communication – Indonesian style
Media Asia, 1974abstractMass media potential rests in its ability to repeat messages to wide audiences. However, when such multiplied messages are intended for development, modernisation or social change, one is inevitably confronted with a contradictory dilemma. Agricultural development or planned parenthood does not happen nationally but locally. Viewed in this way,
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Style and substance in communication
ACM SIGOIS Bulletin, 1990An investigation into the requirements of a scale used for evaluating conference papers results in---quite surprisingly---some important implications for the design of message structuring systems.
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Crew communication styles under regular and excessive workload
Acta Astronautica, 2022Anna Yusupova +2 more
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The Communication Styles Inventory (CSI)
Communication Research, 2013Reinout E de Vries, Barbara Schouten
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An exploratory study of how casino dealer communication styles lead to player satisfaction
Journal of Travel and Tourism Marketing, 2018Jinsoo Hwang, Seulgi Park
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