Opportunities, Challenges and Countermeasures of Enterprise Marketing in the new media era [PDF]
With the continuous improvement of the level of electronic data and network technology, the new media industry based on electronic data technology is gradually emerging. The new media is accepted and used by more and more people with its many advantages.
Yao, Jingwu, Yao, Liwen
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New Media and the Quality of Life [PDF]
We are currently in the middle of a revolution. This revolution, sometimes called the digital revolution, is the revolutionary transformation brought about in the information and communication structure of society by the advent of the digital computer ...
Brey, Philip
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The Role of Visual Merchandising to Position Fashion Retailers: a Key Place in Spanish Literature
El artículo de revisión investiga la herramienta de comunicación y marketing llamada visual merchandising (VM) mediante la cual el producto y la marca se exponen en la tienda.
Carmen Llovet Rodríguez
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Electoral and Public Opinion Forecasts with Social Media Data: A Meta-Analysis
In recent years, many studies have used social media data to make estimates of electoral outcomes and public opinion. This paper reports the findings from a meta-analysis examining the predictive power of social media data by focusing on various sources ...
Marko M. Skoric, Jing Liu, Kokil Jaidka
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Study On The Graphic Structure And The Communication Ways Of Chinese Characters In The Light Of New Media [PDF]
Objective The new media has promoted the presentation of three-dimensional dynamic Chinese character images on the screen, with temporal and spacial, virtual and interactive characteristics.
Liu Lin, Jiang Wenjun
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“Software agents and haunted media : the twitter bot as political actor" [PDF]
This report examines the rhetorical construction of Twitter bots as nonhuman political agents in press coverage of the 2016 U.S. election. It takes the rhetorical framing of “the Twitter bot” as a case study to argue that Twitter bots are a contemporary ...
Colclough, Sarah Ansley
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The development of Digital Government Services (DGS) is a form of bureaucratic transfor-mation. This research focuses on virtual digital technology used in the government, especially in the tourism office department of Yogyakarta special administrative ...
Rosalia Prismarini Nurdiarti+1 more
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Do Computers Write on Electric Screens?
How do we, humans, communicate with computers, or computational machines? What are the activities do humans and machines share, what are the meeting points between the two?
Samuel Goyet
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Pemanfaatan Media Berbasis Teknologi Informasi Dan Komunikasi Di SMA Negeri 1 Sorkam Barat Kecamatan Sorkam Barat Kabupaten Tapanuli Tengah [PDF]
Learning media is a means of channeling learning messages and information. Learning media that are well designed really help students digest and understand the subject matter.
Hasibuan, Jumanta Ferayanti+5 more
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Big data analysis: Ganjar Pranowo's political communication through social media Twitter
In this modern era, advances in communication technology have spread to the lives of humanity. One form of advancement in communication technology is new media, which is known as digital technology, which then gave birth to social media.
Yunita ELIANDA+3 more
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