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Exploring the use of gender-fair language by influencers [PDF]
European Journal of Management and Business Economics, 2023 Purpose – Explore the use of Gender-Fair Language (GFL) by influencers on Instagram. Design/methodology/approach – The clustering methodology. A digital Bag-of-Words (BoW) Method called GFL Clustering BoW Methodology to identify whether an inclusive ...
Carolina Nicolas +2 more
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MANAGEMENT OF GLOBAL MARKETING COMMUNICATIONS IN THE CONTEXT OF INTERNATIONAL BUSINESS
Economics & Education, 2020 The spread of global marketing communications in the context of business management is caused by the need of companies to adjust strategies to the technological era of digitalization.
Yegor Shevtsov, Tatiana Obolenska
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Revista Internacional de Relaciones Públicas, 2020 Resumo Este artigo tem como objetivo compreender alguns aspectos da comunicação nas organizações a fim de identificar quais elementos são essenciais para uma dinâmica comunicacional voltada à cultura de paz em um contexto que pode ou não naturalizar a ...
Raquel Cabral +3 more
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Negative Campaigning (Election Campaigning Communication)
DOCA - Database of Variables for Content Analysis, 2021 One of the most crucial decisions political candidates make ahead of an election is whether they want to focus on their image or that of their their political opponents in their advertisement (Lau and Rovner , 2009). During electoral campaigns, candidates need to decide whether they use political advertisement to display a positive image of ...
Desiree Steppat, Laia Castro Herrero
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Drug Abuse Prevention Campaigns in Chile (2004-2014): Between Prohibitionism and Stigmatisation
Communication & Society (Formerly Comunicación y Sociedad), 2019 This paper studies the presence and reproduction of the ‘prohibitionist’ paradigm in the Chilean state’s drug policy by studying its drug abuse prevention campaigns.
Salomé Sola-Morales, Carla Quiroz
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América Latina Hoy, 2013 This paper aims to explore empirically the potential influence presidential electoral campaigns may exert on the process of voting decision making. Four dimensions of this problem are analysed: 1.
Orlando D’ADAMO +1 more
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USING INTEGRATED MARKETING COMMUNICATION TO CREATE LONGTERM VALUE FOR A SUSTAINABLE ORGANIZATION. CASE STUDY: THE BAKERY INDUSTRY IN ROMANIA [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 Integrated marketing communication is considered to be a major development domain during the last decennium of the 20th century. Today, consumers use as many information sources as possible, and the value of integrated marketing communication has grown
OANCEA OLIMPIA ELENA MIHAELA
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QUANTITATIVE RESEARCH CONCERNING THE IDENTIFICATION OF THE STIMULI AND COMMUNICATIVE FACTORS WHO CAN INFLUENCE BEHAVIOR OF THE BREAD CONSUMERS IN ARGES COUNTY [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2014 Building and managing relationships with customers can have a direct and positive effect on the efficiency of an organization's communication efforts.
OANCEA OLIMPIA
doaj
, 2011 Public communication campaigns encompass strategies for producing effects on the knowledge, attitudes, and behavior of large populations across a variety of domains, including political, pro-social, environmental, and health outcomes. Public communication campaigns can be broadly defined as purposive attempts to inform, persuade, or motivate behavior ...
Ronald Rice, Charles K. Atkin
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Poland's 2011 Online Election Campaign: New Tools, New Professionalism, New Ways to Win Votes [PDF]
, 2014 This article analyzes the use of the online environment within the context of the Polish parliamentary election of 2011. Using traditional methods of content analysis, we find that parties tend to adhere to a professionalized model of campaigning, and ...
Boynton B. +37 more
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