Results 171 to 180 of about 5,648 (272)

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Operationalizing data-driven campaigning: designing a new tool for mapping and guiding regulatory intervention. [PDF]

Policy Stud
Gibson R, Bon E, Römmele A.
europepmc   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Final communication campaign

T633Systematic multiregional crosssectorial and multichannel digital campaign on DWC digital ...
openaire   +1 more source

Education and training, Bulgarian contributions to 2006 joint report of the Council and the Commission [PDF]

, 2005
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core  

Transformation Teams Leading the Hispanic‐Serving Institutions Movement at HSI Community Colleges

New Directions for Community Colleges, EarlyView.
ABSTRACT The Department of Education defunded discretionary grant programs for enrollment‐based minority‐serving institutions (MSIs) on September 10, 2025, yet Hispanic‐serving institutions (HSIs) still exist and must continue to adapt to their growing population of Latine/x students.
Gina Ann Garcia, Flor Huerta, Julio R. Flores   +2 more
wiley   +1 more source

Attitudes and behaviors toward vaccination among nursing students from Spain and Portugal: a cross-sectional study. [PDF]

BMC Nurs
Pérez-Rivas FJ, Esteban-Gonzalo L, García-García D, Ajejas Bazán MJ, Roquette-Viana MC, Tholl AD, Marques-Vieira CMA.   +6 more
europepmc   +1 more source

Synthesis of Dithienylcycloalkene Molecular Switches Enabled by a Bench‐Stable Ti‐Complex

Chemistry – A European Journal, EarlyView.
Herein we report a set of cycloalkene‐bridged DTEs with ring sizes ranging from 4‐ to 7‐membered rings. The synthesis of these analogs was performed via a key McMurry coupling step, which was enabled by a practical, bench‐stable Ti(IV)‐complex. Remarkably, it is shown that the strained cyclobutene bridge outperforms other rings, even the most commonly ...
Marcell M. Bogner, Márton Hegedűs, Péter P. Kalapos, Attila Kunfi, Gábor London   +4 more
wiley   +1 more source

Pharmacogenomics Education and Knowledge Assessment in Healthcare Curricula: A Scoping Review of the Middle East and North Africa Region. [PDF]

Pharmacol Res Perspect
Ibrahim A, Alenany R, Bader L, Nazar F, Abulola S, Almasalmeh O, Riaz S, Zahroh H, Mraiche F.   +8 more
europepmc   +1 more source

How to ‘survive’ after graduating in science or engineering: Becoming an academic administrator

The Canadian Journal of Chemical Engineering, EarlyView.
Abstract This is the eighth article in the series ‘Survival Skills for Scientists’; previous papers were published in the Journal of Materials Education. Here I describe my views, based partly on personal experience, about pursuing an alternative career path within academia: becoming an administrator (e.g., Department Chair, Dean, Vice‐President ...
Federico Rosei
wiley   +1 more source