THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN [PDF]
The electoral campaigns are considered to be among the most delicate challenges for a marketer due to the limited time available, the sensible margin for error, the high impact of each statement and the condensation of a quite large amount of resources ...
Ion Andrei +2 more
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From physical marketing to web marketing [PDF]
, 2002 Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of ...
Constantinides, Efthymios
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SMEs’ COMMUNICATION IN THE ROMANIAN BUSINESS ENVIRONMENT – A PREMISE OF ECONOMIC PERFORMANCES’ IMPROVEMENT FOR THE INTEGRATION INTO THE EUROPEAN UNION STRUCTURES [PDF]
Today’s environment determines companies to use scanning activities in order to seize the opportunities and to avoid the threats. Individual factors and organizational factors influence the scanning behavior.
Nicoleta CRISTACHE
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Environmental management decision-making in certified hotels [PDF]
, 2011 This paper analyses environmental decision-making against two axes, motivations and decision-making processes, to understand the reasons for pro-environmental behaviour by the managements of Spanish Eco-management and Audit Scheme (EMAS)-certified hotels.
Aldenderfer M. S. +21 more
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Information, Externalities and Socioeconomics of Malaria in Honduras: A Preliminary Analysis [PDF]
This paper explores how different levels of knowledge correlate with desirable preventive and curative practices against malaria in Honduras. The paper additionally analyzes “information externalities” associated with non-specific malaria health services,
Jose Cuesta, Maria Victoria Aviles
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, 2002 A barbarian, primitive, bloodthirsty, in short, non-rational unknown currently fouls our air. Its presence leads us to reflect upon the fact that a thing may be true, without being, however, good, beautiful or fair.
Martins, Moisés de Lemos
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The democratic interface: technology, political organization, and diverging patterns of electoral representation [PDF]
, 2018 Democracies are experiencing historic disruptions affecting how people engage with core institutions such as the press, civil society organizations, parties, and elections.
Alexandra Segerberg +29 more
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RELATIONS WITH THE PUBLIC VERSUS PUBLIC RELATIONS IN LOCAL PUBLIC ADMINISTRATION [PDF]
Concomitant with the evolution of society, public relations are socially expressed only together with the explicit articulation of public categories and public organizations, once the individual becomes a citizen whose satisfaction is at the core of the ...
Bente Florina Maria
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Engagement with Communities and Communication Campaigns
Vulture News, 2023 Abstracts in fulltext.
openaire +3 more sources
Towards a more participatory style of election campaigning: identifying the comparative use of Web 2.0 by parties and candidates in elections 2007-2010 [PDF]
Election campaigning tends to be synonymous with top-down, persuasive and propaganda-style communication; with the strategic aim being to win the support of voters crucial for the victory, either in local or national contests, of a candidate or party ...
Jackson, Nigel +2 more
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