Results 51 to 60 of about 5,648 (272)

From physical marketing to web marketing [PDF]

open access: yes, 2002
Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of ...
Constantinides, Efthymios
core   +5 more sources

Culturally Safe Assistive Technology Provision in Australia: Concept Mapping Perspectives From Aboriginal and Torres Strait Islander People

open access: yesAustralian Journal of Social Issues, EarlyView.
ABSTRACT Disparities in Assistive Technology (AT) access exist for Aboriginal and Torres Strait Islander peoples despite recent policy reforms. This paper brings together First Nations and Western academic ways of being, knowing and doing to deliver an AT practice analysis based upon primary data from two research reports into the cultural safety of AT
Shane Hearn   +6 more
wiley   +1 more source

SPORTS SPONSORSHIP � MEANS OF COMMUNICATION [PDF]

open access: yes
Sport sponsorship represents, nowadays, an indispensable way of attracting additional funds that grants sports development, an important factor in the very existence of sports entities, sportsmen and sports events.
Jean FIRICA
core  

Strengthening Treaty Understanding: The Role of Education in Building Durable Indigenous–State Agreements

open access: yesAustralian Journal of Social Issues, EarlyView.
ABSTRACT Education is a central mechanism for ensuring that Indigenous–State treaties are understood, supported and endure through political change. Public knowledge shapes the negotiation, acceptance, implementation and long‐term stability of agreements. In Australia, however, treaty knowledge remains fragmented.
Jacob Prehn, Harry Hobbs, Jessica Horton
wiley   +1 more source

Integrating One Health to Mitigate the Emergence and Spread of Antimicrobial Resistance in Livestock and Aquaculture

open access: yesAnimal Research and One Health, EarlyView.
Antimicrobial resistance (AMR) is an escalating global threat driven by antimicrobial use in aquaculture and livestock. Resistant pathogens and genes can spread across humans, animals, and the environment through interconnected ecosystems. Using a One Health approach, this review emphasizes antimicrobial stewardship, regulatory strengthening, enhanced ...
Mir Mohammad Ali   +10 more
wiley   +1 more source

THE RELEVANCE OF ELECTRONIC COMMERCE FOR DURABLE DEVELOPMENT. CHALLENGES FOR ROMANIA [PDF]

open access: yes
This article aims to approach the topic of the electronic commerce considering the context of the durable development, without exclusively limiting to the economic dimension of sustainable development.
Assist. Ph.D Student Maruntelu Irina
core  

Does Language contact Necessarily Engender Conflict?The Case of Cameroonian Quadrilingualism [PDF]

open access: yes, 2010
Cameroon proffers a propitious environment for the breeding of interesting linguistic phenomena that attract the curiosity of innumerable researchers. Its rich socio-cultural and linguistic background demonstrate a seemingly harmonious co-existence of ...
Nkwain, Joseph
core   +2 more sources

Automated Feature Extraction and Classification of Submerged Cultural Heritage Assets in the Puck Lagoon via Multisensor Remote Sensing

open access: yesArchaeological Prospection, EarlyView.
ABSTRACT This study presents a strong framework for the detection and classification of Submerged Cultural Heritage Assets (SCHA) in shallow marine environments using the integration of multibeam echosounder and airborne LiDAR bathymetry with object‐based image analysis and fuzzy logic–based classification.
Łukasz Janowski   +4 more
wiley   +1 more source

Ethics in marketing communication [PDF]

open access: yes
As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements, declarations or codes of rules regarding the necessity that ...
Silvia MUHCINA, Veronica POPOVICI
core  

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