Results 221 to 230 of about 3,760,189 (303)

Transnational Nonprofits’ Social Media Use: A Survey of Communications Professionals and an Analysis of Organizational Characteristics

, 2020
In response to rapid changes in the communication environment, nonprofits are increasingly relying on digital technologies to achieve their communication goals.
Hyunjin Seo, H. Vu
semanticscholar   +1 more source

Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry

Journal of Marketing Communications, 2019
Ridwan Adetunji Raji, Sabrina Mohd Rashid   +1 more
exaly   +2 more sources

Social Media and Crisis Communications: A Survey of Local Governments in Florida

Journal of Homeland Security and Emergency Management, 2018
Stephen R Neely
exaly   +2 more sources

Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

Journal of Interactive Marketing, 2019
Prior research has focused on analyzing the content and intent of celebrity social media communications. By observing that the linguistic style of such celebrity communications drives consumer word of mouth, the main goal of the current research is to ...
T. Aleti, J. Pallant, Annamaria Tuan, Tom van Laer   +3 more
semanticscholar   +1 more source

Social media communications and festival brand equity: Millennials vs Centennials

Journal of Hospitality and Tourism Management, 2019
The proliferation of live music festivals in Spain has involved for festival managers the need to differentiate their events, creating brand equity through marketing communications, especially in social media.
M. Llopis-Amorós, I. Gil‐Saura, M. Ruiz-Molina, María Fuentes-Blasco   +3 more
semanticscholar   +1 more source

Community Media: Muting the democratic media discourse?

Continuum, 2003
Focuses on the concept of community media. Components that construct the identity of community media; Multi-theoretical approaches for analysis of community media; Definition of community media based on the concept of alternative media; Link between community media and civil society; Problems faced by community media organizations in European countries.
Carpentier, N., Lie, R., Servaes, J.
openaire   +6 more sources

Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective

, 2020
Non-cricket sports leagues are rapidly rising in an emerging market like India. With the advent of web 2.0, sports marketers are using social media platforms to popularize these sports leagues.
Jay P. Trivedi, Sigma Soni, Amit Kishore
semanticscholar   +1 more source

Media Differences in Communication

2010
With the ever-growing ubiquity of computer-mediated communication, the application of language research to computer-mediated environments becomes increasingly relevant. How do overhearer effects, discourse markers, differences for monologues and dialogues, and other verbal findings transmute in the transition from face-to-face to computer-mediated ...
Raine, Roxanne B., Raine, Roxanne B.
openaire   +2 more sources

Media and Communication

2023
In the recent past, social media has become a central channel and means for political and societal mobilization. Mobilization refers to the process by which political parties, politicians, social movements, activists, and other political and social actors induce citizens to participate in politics in order to win elections, convince others of their own
Jeffrey C. Alexander, Kenneth Thompson, Laura Desfor Edles, Moshoula Capous-Desyllas   +3 more
openaire   +2 more sources

Media and Communication

2017
Abstract“Media and Communication” surveys the historical development and present form of multi-, inter-, and transdisciplinary studies of media and communication. It begins with a brief historical sketch of media and communication in order to indicate the kinds of phenomena motivating the studies.
Briggle, Adam, Christians, Clifford G.
openaire   +1 more source