Results 241 to 250 of about 2,296,138 (331)

We're Not Better, We're Just Different: How Brand‐Customer Disparagement Humor Helps to Build Brand Communities

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brand disparagement humor, defined as a brand's use of humor to belittle a target, has emerged as a largely successful yet risky social media strategy. While prior research highlights its effectiveness under specific conditions, such as alignment with brand personality or onlooker motivations, little is known about its potential to strengthen ...
Abbie Iveson, Lloyd C. Harris
wiley   +1 more source

Ion Chemistry in Dielectric Barrier Discharge Ionization: Recent Advances in Direct Gas Phase Analyses

open access: yesMass Spectrometry Reviews, EarlyView.
ABSTRACT Dielectric barrier discharge ionization (DBDI) sources, employing low‐temperature plasma, have emerged as sensitive and efficient ionization tools with various atmospheric pressure ionization processes. In this review, we summarize a historical overview of the development of DBDI, highlighting key principles of gas‐phase ion chemistry and the ...
Kseniya Dryahina   +4 more
wiley   +1 more source

Effects of Whole‐Body Cryotherapy Combined With Conventional Obesity Management Versus Obesity Management Alone: A Clinical Trial

open access: yesObesity, EarlyView.
ABSTRACT Objective To investigate whether whole‐body cryotherapy (WBC) enhances weight loss, brown adipose tissue (BAT) activation, and metabolic outcomes during obesity management. Methods Nineteen adults with obesity were assigned to a 12‐month lifestyle‐based obesity management intervention with 28 WBC sessions (−110°C, 3–4 min, ~2 × week) over the ...
Jari E. Karppinen   +15 more
wiley   +1 more source

Isolation, Characterization, and Wound‐Healing Potential of β‐D‐Glucan from Lycoperdon pyriforme Schaeff

open access: yesChemistryOpen, EarlyView.
Mushrooms have become a prominent focus in alternative medicine and are now the subject of increasingly detailed scientific investigation. This study explores the isolation, purification, and characterization of β‐D‐glucan from Lycoperdon pyriforme, with particular emphasis on its wound‐healing potential. The aim of this research is to isolate, purify,
Elif Yavuz‐Dokgöz   +4 more
wiley   +1 more source

Editorial: Science of science: a complex network perspective. [PDF]

open access: yesFront Res Metr Anal
Reia SM, Silva FN, de Arruda HF.
europepmc   +1 more source

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