Results 201 to 210 of about 52,822 (265)

Potential Risks of Virtual Influencer Diversity in Charitable Endorsements: A Cognitive Dissonance Perspective

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley   +1 more source

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee   +2 more
wiley   +1 more source

Career Awareness and Career Futures: The Mediating Roles of Career Adaptability and Career Stress Among Preservice Teachers

open access: yesThe Career Development Quarterly, EarlyView.
ABSTRACT This study investigated the impact of career awareness on career futures and the mediating roles of career adaptability and career stress. Data were collected from 502 preservice teachers in Türkiye using a quantitative, correlational design with structural equation modeling.
Serdar Bozan, Bünyamin Ağalday
wiley   +1 more source

Determining Ethical Incentives in Biomedical HIV Research: Insights from Researchers, Regulators, and People Living with HIV. [PDF]

open access: yesJ Empir Res Hum Res Ethics
Greene KY   +7 more
europepmc   +1 more source

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