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1996
Abstract Using the example of six British supermarket chains, competitive advantage is explained and quantified. When there is no explicit comparator, competitive advantage can be measured in relation to the marginal firm in the industry.
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Abstract Using the example of six British supermarket chains, competitive advantage is explained and quantified. When there is no explicit comparator, competitive advantage can be measured in relation to the marginal firm in the industry.
openaire +1 more source