Guidelines for Scale Development and Validation
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim +3 more
wiley +1 more source
Morphological Characteristics of Floral Organs and Their Taxonomic Significance in 23 Species of Bamboo from Southwest China. [PDF]
Wang X, Liu J, Zhao C, Wang S.
europepmc +1 more source
ABSTRACT This study examines how money attitudes moderate the relationship between personality traits and early pension withdrawal behaviour in the context of South Africa's new Two‐Pot retirement system. Drawing on structural equation modelling with data from over 5000 retirement fund members, whether Money Prudence and Money Anxiety condition the ...
Paul Prinn Nixon, Evan Gilbert
wiley +1 more source
Combined metabolomic and metagenomic analysis reveals inflammatory bowel disease diversity in pediatric and adult patients. [PDF]
Zakharzhevskaya NB +24 more
europepmc +1 more source
Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony
ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley +1 more source
Comparative transcriptomics reveal the common anteroposterior molecular blueprint of adult bilaterian guts. [PDF]
Vianello SD +11 more
europepmc +1 more source
ABSTRACT A growing body of research shows that training in LGBTQ+ affirming counseling (LGBTQ+ AC) positively impacts counselors’ perceived knowledge and skills in providing mental health services to LGBTQ+ communities. Existing program evaluations of LGBTQ+ AC, however, have primarily used synchronous delivery formats and cultural competency models ...
Amber L. Pope +7 more
wiley +1 more source
Forensic application of CT-based frontal sinus and mandibular ramus measurements for sex and age estimation in a Turkish population: A retrospective analytical cross-sectional study. [PDF]
Kalkan H, Kalkan ED.
europepmc +1 more source
ABSTRACT This study investigates how proactive environmental strategy, operationalized through company environmental strategy (CES) and green marketing strategy (GMS), shapes green brand competitiveness (GBC) and new green product success (NGPS) via green brand positioning (GBP).
Haozhe Ma, Arnaldo Coelho, Célia Santos
wiley +1 more source
Machine learning approaches for predicting breast cancer recurrence using clinical and histopathological data. [PDF]
Bhat MA +6 more
europepmc +1 more source

