Results 11 to 20 of about 11,749 (189)

COMPORTAMIENTO DEL CONSUMIDOR

TEPEXI Boletín Científico de la Escuela Superior Tepeji del Río
El libro Comportamiento del Consumidor es un recurso esencial diseñado para profundizar en la comprensión de cómo los individuos toman decisiones en el mercado, con un enfoque que combina teoría y práctica. Su objetivo es expandir los conceptos fundamentales sobre el comportamiento del consumidor y facilitar la aplicación de estos conocimientos en ...
Mora Poveda, Diego Alejandro, Zúñiga Vasquez, Freddy Giovanni   +1 more
core   +6 more sources

El comportamiento del consumidor en marketing. Del método científico a su posición en la empresa

Cuadernos de Administración, 2001
El objetivo de este trabajo consiste en ofrecer una visión global del comportamiento del consumidor, señalando la efectiva aplicación del método científico en sus desarrollos, su identidad en marketing y su relevancia para las organizaciones, como los ...
Salvador Ruiz de Maya
doaj   +2 more sources

Comportamiento del consumidor: cambios y tendencias en la sociedad contemporánea

Revista Venezolana de Gerencia
El comportamiento del consumidor se caracteriza por la realización de actividades como son la evaluación, selección, compra y utilización de bienes y servicios; mismas que llevan a la realización de procesos mentales y emocionales, así como a la ...
Flor Madrigal-Moreno, Salvador Madrigal-Moreno , María-del-Carmen Martínez-Villa   +2 more
doaj   +3 more sources

Overview of factors influencing consumer engagement with plastic recycling

WIREs Energy and Environment, Volume 12, Issue 6, November/December 2023., 2023
Factors influencing consumer behavior in plastic waste recycling. Abstract Many semi‐durable and durable consumer goods are composed of plastic. Yet, plastic pollution is one of the most pressing environmental issues as it harms oceans and marine biodiversity. This state of affairs is worsened because plastic recycling rates remain low.
Myriam Ertz, Walid Addar, Chourouk Ouerghemmi, Mahdi Takaffoli   +3 more
wiley   +1 more source

Estilos cerebrales de pensamiento vinculados al comportamiento del consumidor en estudiantes universitarios

Pensamiento Crítico, 2020
El presente artículo tiene como objetivo establecer la correlación existente entre los Estilos Cerebrales de Pensamiento y el Comportamiento del Consumidor en una muestra de tipo probabilístico compuesta por 318 estudiantes de la facultad de economía de ...
Manuel Pedro Torres Lajo
doaj   +1 more source

Disentangling global market drivers for cephalopods to foster transformations towards sustainable seafood systems

People and Nature, Volume 5, Issue 2, Page 508-528, April 2023., 2023
Abstract Aquatic food systems are important contributors to global food security to satisfy an intensifying demand for protein‐based diets, but global economic growth threatens marine systems. Cephalopod (octopus, squid and cuttlefish) fisheries can contribute to food security; however, their sustainable exploitation requires understanding connections ...
Gillian B. Ainsworth, Pablo Pita, João Garcia Rodrigues, Cristina Pita, Katina Roumbedakis, Tereza Fonseca, Daniela Castelo, Catherine Longo, Anne Marie Power, Graham J. Pierce, Sebastián Villasante   +10 more
wiley   +1 more source

Fortress Europe 4.0? An analysis of EU data governance through the lens of the resource regime concept

European Policy Analysis, Volume 8, Issue 4, Page 484-504, Fall 2022., 2022
Abstract This paper leverages the resource regime concept to systematically analyze the shape of data governance established by European Union (EU) digital policy. It highlights what gives shape and coherence to this data governance across different policies and how this governance structures relations between actors in the data economy.
Pascal D. König
wiley   +1 more source

Browsing for food: Will COVID‐induced online grocery delivery persist?

Regional Science Policy &Practice, Volume 14, Issue S1, Page 179-195, November 2022., 2022
Abstract The COVID‐19 pandemic altered daily activities. Many consumers reverted to online grocery shopping and home delivery. We analyze factors associated with the decision to grocery shop online and whether this will persist post‐COVID using data collected via a representative online Qualtrics panel in the State of New Jersey (N = 1,419).
Hannah Younes, Robert B. Noland, Wenwen Zhang   +2 more
wiley   +1 more source

Influencing the influencers: Regulating the morality of online conduct in Indonesia

Policy &Internet, Volume 14, Issue 3, Page 574-596, September 2022., 2022
Abstract Indonesia boasts a lively influencer scene. These influencers promote various products and messages, including political messages, to their followers for commercial gain, and have been particularly active during the coronavirus disease 2019 (COVID‐19) pandemic.
Petra Mahy, Monika Winarnita, Nicholas Herriman   +2 more
wiley   +1 more source

A nationally representative cross‐sectional survey on health information access for consumers in Japan: A protocol for the INFORM Study

World Medical &Health Policy, Volume 14, Issue 2, Page 225-275, June 2022., 2022
Abstract In Japan, risk behaviors for cancer remain inadequately controlled, often due to a lack of necessary information and support to guide consumers in cancer control decisions. The use of strategic health communication efforts based on social marketing has substantial potential to provide groups of consumers who are underinformed or misinformed ...
Aki Otsuki, Junko Saito, Akiko Yaguchi‐Saito, Miyuki Odawara, Maiko Fujimori, Masayo Hayakawa, Kota Katanoda, Tomohiro Matsuda, Yutaka J. Matsuoka, Hirokazu Takahashi, Miyako Takahashi, Manami Inoue, Itsuro Yoshimi, Gary L. Kreps, Yosuke Uchitomi, Taichi Shimazu   +15 more
wiley   +1 more source