Results 311 to 320 of about 132,858 (359)

Direct and indirect effects of self-image congruence on brand loyalty

Journal of Business Research, 2006
M Joseph Sirgy
exaly  

Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites

Journal of Business Research, 2020
Ibrahim Abosag, Zahy B Ramadan, Zhongqi Jin   +2 more
exaly  

Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention

, 2016
Debasis Pradhan, Israel Duraipandian, Dhruv Sethi   +2 more
semanticscholar   +1 more source

Self-congruence, brand attachment and compulsive buying

Journal of Business Research, 2019
Arnold Japutra
exaly  

The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification

Computers in Human Behavior, 2020
Young Anna Argyris
exaly  

A New Measure of Congruence: The Earth Mover’s Distance

Political Analysis, 2017
Noam Lupu, Lucía Selios, Zach Warner
semanticscholar   +1 more source

Ideological Congruence and Electoral Institutions

American Journal of Political Science, 2010
Matt Golder
exaly  

Global meta-analysis reveals low consistency of biodiversity congruence relationships

Nature Communications, 2014
Martin J Westgate, Philip S Barton, David B. Lindenmayer   +2 more
exaly  

Congruence

Journal of Professional Services Marketing, 1988
openaire   +1 more source

Destination brand personality and destination brand attachment – the involvement of self-congruence

, 2017
Z. Huang, Chaozhi Zhang, Jing Hu
semanticscholar   +1 more source