Results 201 to 210 of about 37,514 (226)

It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

Psychology and Marketing, 2012

exaly  

Arthropod fossil data increase congruence of morphological and molecular phylogenies

Nature Communications, 2013
David A Legg, Mark D Sutton, Gregory D Edgecombe   +2 more
exaly  

- Unified Geometry: Triangles and Congruence

2011
openaire   +1 more source

Direct and indirect effects of self-image congruence on brand loyalty

Journal of Business Research, 2006
M Joseph Sirgy
exaly  

Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y

Journal of Travel and Tourism Marketing, 2018
Stephen Pratt
exaly  

Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites

Journal of Business Research, 2020
Ibrahim Abosag, Zahy B Ramadan, Zhongqi Jin   +2 more
exaly  

Self-congruence, brand attachment and compulsive buying

Journal of Business Research, 2019
Arnold Japutra
exaly  

The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification

Computers in Human Behavior, 2020
Young Anna Argyris
exaly  

Ideological Congruence and Electoral Institutions

American Journal of Political Science, 2010
Matt Golder
exaly  

On the Axioms of Congruence in Semi-Quadratic Geometry

Journal of the London Mathematical Society, 1947
openaire   +1 more source