Results 281 to 290 of about 37,802 (311)

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Journal of Business Research, 2021
Daniel Belanche Gracia, Luis V Casaló, Marta Flavián   +2 more
exaly  

Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure

Journal of Business Research, 2021
Hye-Young Kim
exaly  

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

International Journal of Advertising, 2020
Kuan-Ju Chen, Jhih-Syuan Lin
exaly  

Engaging customers through brand authenticity perceptions: The moderating role of self-congruence

Journal of Business Research, 2022
Vikas Kumar, Arun K Kaushik
exaly  

The Asymptotic Equivalence of Similarity and Congruence in Coarse Geometry

This paper investigates the relationship between the classical geometric concepts of similarity and congruence within the framework of coarse geometry. In traditional Euclidean geometry, these concepts are distinct: congruence implies identical shape and size, while similarity requires only identical shape, allowing for differences in scale.
openaire   +1 more source

Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites

Journal of Business Research, 2020
Ibrahim Abosag, Zahy B Ramadan, Zhongqi Jin   +2 more
exaly  

The Geometry of Null Congruences

1994
openaire   +1 more source

It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

Psychology and Marketing, 2012

exaly  

The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification

Computers in Human Behavior, 2020
Young Anna Argyris
exaly  

- Unified Geometry: Triangles and Congruence

2011
openaire   +1 more source