Results 211 to 220 of about 195,128 (230)

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Journal of Business Research, 2021
Daniel Belanche Gracia, Luis V Casaló, Marta Flavián   +2 more
exaly  

Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure

Journal of Business Research, 2021
Do Yuon Kim, Hye-Young Kim
exaly  

Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Psychology and Marketing, 2021
Dieter K Tscheulin, Stephan Olk
exaly  

Eutrophication causes invertebrate biodiversity loss and decreases cross-taxon congruence across anthropogenically-disturbed lakes

Environment International, 2021
Jani Heino, Huan Zhang, Peiyu Zhang
exaly  

Introducing the Latent Congruence Model for Improving the Assessment of Similarity, Agreement, and Fit in Organizational Research

Organizational Research Methods, 2009
Gordon Cheung
exaly  

Self-congruence, functional congruence, and destination choice

Journal of Business Research, 2013
Gang Li
exaly  

A Multiple-Perspective Approach to Data Analysis in Congruence Research

Organizational Research Methods, 2009
Gordon Cheung
exaly  

Consumer reactions to olfactory congruence with brand image

Journal of Retailing and Consumer Services, 2020
Karim Errajaa, Bruno Daucé
exaly  

Self-congruence, brand attachment and compulsive buying

Journal of Business Research, 2019
Arnold Japutra
exaly  

Multilevel Latent Polynomial Regression for Modeling (In)Congruence Across Organizational Groups

Organizational Research Methods, 2016
Michael J Zyphur
exaly