Results 221 to 230 of about 195,128 (230)

Self-image congruence in consumer behavior

Journal of Business Research, 2012
Sameer Hosany
exaly  

Tucker's Congruence Coefficient as a Meaningful Index of Factor Similarity

Methodology, 2006
Urbano lorenzo-seva
exaly  

Response Surface Analysis in Personality and Social Psychology: Checklist and Clarifications for the Case of Congruence Hypotheses

Social Psychological and Personality Science, 2019
Sarah Humberg, Mitja D Back
exaly  

The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence

International Journal of Hospitality Management, 2018
Aikaterini Manthiou
exaly  

Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention

Journal of Marketing Communications, 2016
Debasis Pradhan
exaly  

Image Congruence and Relationship Quality in Predicting Switching Intention

Journal of Hospitality and Tourism Research, 2013
Heesup Han
exaly  

Direct and indirect effects of self-image congruence on brand loyalty

Journal of Business Research, 2006
M Joseph Sirgy
exaly  

Destination brand personality and destination brand attachment – the involvement of self-congruence

Journal of Travel and Tourism Marketing, 2017
Chaozhi Zhang
exaly  

Latent Variable Modeling in Congruence Research

Organizational Research Methods, 2009
exaly  

The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Journal of Hospitality and Tourism Research, 2005
exaly