Results 281 to 290 of about 14,472 (309)

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

International Journal of Advertising, 2020
Kuan-Ju Chen, Jhih-Syuan Lin
exaly  

Congruence Relations in Semi-Lattices

Journal of the London Mathematical Society, 1964
openaire   +2 more sources

Fuzzy congruence relations and groupoids

1985
The concept of weak fuzzy congruence relation on a groupoid (S,\(\cdot)\) is introduced. Starting with a weak fuzzy congruence relation \(\rho\) on (S,\(\cdot)\), the authors get two collections of fuzzy sets (on S and \(S^ 2\), respectively). It is proven that the first collection consists of the fuzzy groupoids on (S,\(\cdot)\) and the second one are
Šešelja, Branimir, Vojvodić, Gradimir
openaire   +1 more source

Divisibility and Congruence Relations

The Fibonacci Quarterly, 1974
Verner E. Hoggatt, Gerald E. Bergum
openaire   +1 more source

Congruence relations

1972
openaire   +1 more source

It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

Psychology and Marketing, 2012

exaly  

Arthropod fossil data increase congruence of morphological and molecular phylogenies

Nature Communications, 2013
David A Legg, Mark D Sutton, Gregory D Edgecombe   +2 more
exaly  

Direct and indirect effects of self-image congruence on brand loyalty

Journal of Business Research, 2006
M Joseph Sirgy
exaly  

Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y

Journal of Travel and Tourism Marketing, 2018
Stephen Pratt
exaly  

Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites

Journal of Business Research, 2020
Ibrahim Abosag, Zahy B Ramadan, Zhongqi Jin   +2 more
exaly