Results 31 to 40 of about 7,504 (166)
Scent marketing: The asymmetry of consumer perception of traditional regional products
Управленец, 2022 The article presents an experimental study of the effect of scent marketing on consumer behaviour when choosing products of regional origin. The research methodology includes the theories of congruence, relevance, and thematic relevance, as well as the ...
Olga B. Yarosh, Natalya N. Kalkova
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Components of Attention in Grapheme-Color Synesthesia: A Modeling Approach.
PLoS ONE, 2015 Grapheme-color synesthesia is a condition where the perception of graphemes consistently and automatically evokes an experience of non-physical color.
Árni Gunnar Ásgeirsson +2 more
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Non Relational Models for the Management of Large Amount of Astronomical Data
Acta Polytechnica CTU Proceedings, 2015 The objective of this paper is the comparison between two different database typologies: the relational and the nonrelational architecture, in the context of the applications related to the use and distribution of astronomical data.
B. L. Martino, M. Federici
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Numerical simulations and observations of the role of katabatic winds in the creation and maintenance of Scharffenbergbotnen blue ice area, Antarctica [PDF]
The Cryosphere, 2015 We model the role of katabatic winds in the formation and maintenance of a blue ice area in Scharffenbergbotnen valley, Antarctica, using the finite element code Elmer.
T. Zwinger +4 more
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, 2021 Whether an object is assigned masculine or feminine grammatical gender influences how male- or female-like the object is perceived. Research on consumer behaviour indicates that congruence between gender cues, e.g.
Fenwick, V.E.
core
Semantic congruency modulates the speed-up of multisensory responses
Scientific ReportsAbstractResponses to multisensory signals are often faster compared to their unisensory components. This speed-up is typically attributed to target redundancy in that a correct response can be triggered by one or the other signal. In addition, semantic congruency of signals can also modulate multisensory responses; however, the contribution of semantic
Roberts, Kalvin E. +2 more
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Accelerated FEM Analysis for Critical Engine Components
Walailak Journal of Science and Technology, 2014 This paper introduces a method to simplify a nonlinear problem in order to use linear finite element analysis. This approach improves calculation time by 2 orders of magnitude.
Leonardo FRIZZIERO, Luca PIANCASTELLI
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Frontiers in Human Neuroscience, 2023 IntroductionThe human brain can flexibly modify behavioral rules to optimize task performance (speed and accuracy) by minimizing cognitive load. To show this flexibility, we propose an action-rule-based cognitive control (ARC) model.
Yoshitaka Otani +4 more
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Taxonomic and numerical resolutions of nepomorpha (insecta: heteroptera) in cerrado streams.
PLoS ONE, 2014 Transformations of natural landscapes and their biodiversity have become increasingly dramatic and intense, creating a demand for rapid and inexpensive methods to assess and monitor ecosystems, especially the most vulnerable ones, such as aquatic systems.
Nubia França da Silva Giehl +4 more
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Mathematics, 2019 A novel public key cryptographic algorithm using a matrix pattern is developed to improve encrypting strength. Compared to the Rivest−Sharmir−Adleman (RSA) and Elliptic Curve Cryptography (ECC) algorithms, our proposed algorithm has superior ...
Seung-Hyeok Shin +2 more
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