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Conjoint analysis: the assumptions, applications, concerns, remedies and future research direction

International Journal of Quality and Reliability Management, 2023
Kushagra Kulshreshtha, Naval Bajpai
exaly  

Validating vignette and conjoint survey experiments against real-world behavior

Proceedings of the National Academy of Sciences of the United States of America, 2015
Jens Hainmueller, Dominik Hangartner
exaly  

Are Results from Non-hypothetical Choice-based Conjoint Analyses and Non-hypothetical Recoded-ranking Conjoint Analyses Similar?

American Journal of Agricultural Economics, 2013
Rodolfo M. Nayga   +2 more
exaly  

Is taste the key driver for consumer preference? A conjoint analysis study

Food Quality and Preference, 2017
Sara De Pelsmaeker   +2 more
exaly  

Three-Way Multivariate Conjoint Analysis

Marketing Science, 1982
Donald Lehmann   +2 more
exaly  

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