Results 101 to 110 of about 2,383,048 (321)

Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma   +3 more
wiley   +1 more source

Tensions of Sustainability Logics: Performance of a Company Utilizing a Sustainable Business Model

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT In recent years, companies have used sustainable business models to gain a competitive advantage. However, there are tensions due to the inconsistency between social, environmental, and economic logic in sustainable business models, making it difficult for companies to change. To understand the existing tensions and interactions between logics,
Ann‐Kristin Thienemann
wiley   +1 more source

When Veblen meets Krugman [PDF]

open access: yes
We introduce relative concerns in the form of conspicuous consumption in a standard economic geography model a la Krugman. The primary intuition is that conspicuous consumption imposes a negative externality on some agents and generates a centrifugal ...
Antonella Nocco, Christian Ghiglino
core  

The Effect of Celebrity Endorsement on Gender-Based Conspicuous Consumption

open access: yesGadjah Mada International Journal of Business
This study explores the irrational aspects of consumer behavior, focusing on conspicuous consumption driven by the pursuit of status and self-expression.
CANSU TOR KADIOGLU, SEZEN BOZYIGIT
doaj   +1 more source

Women Are Eco‐Friendly, so Are They From Venus? Exploring Green‐Feminine Stereotyping and Green Gender Gap

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska   +2 more
wiley   +1 more source

Conspicuous Consumption, Pure Profits, and the Luxury Tax [PDF]

open access: yes
We examine a model of conspicuous consumption and explore the nature of competition in markets for conspicuous goods. We assume that, in addition to intrinsic utility, individuals seek status, and that perceptions of wealth affect status.
B. Douglas Bernheim   +1 more
core  

Conspicuous Consumption in the United States and China [PDF]

open access: yes, 2014
I develop a model of conspicuous consumption to empirically measure the importance of peer beliefs to Americans and Chinese. In the model, a consumer cares not only about the direct utility she receives from consumption, but also about the way her ...
Jinkins, David
core  

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Redistribution and the Notion of Social Status [PDF]

open access: yes
In this paper we study the impact of redistributive policies when agents can signal their relative standing by spending on a conspicuous good. In particular, we analyze how the shape of the status function (i.e.
Ennio Bilancini, Leonardo Boncinelli
core  

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