Why does browsing social networking sites increase conspicuous consumption? The effects of relative deprivation and subjective socioeconomic status [PDF]
Background Conspicuous consumption is a type of consumption behavior aimed at displaying one’s wealth and status, which may impose an economic burden and negative psychological impact on consumers.
Xiaoli Yang +3 more
doaj +3 more sources
Social class, social self-esteem, and conspicuous consumption [PDF]
Previous research has suggested the negative relationship between self-esteem and conspicuous consumption since conspicuous consumption is aimed to gain social recognition and signal status.
Ga-Eun (Grace) Oh
doaj +3 more sources
Is Conspicuous Consumption Influenced by Cyber-Ostracism? A Moderated Mediation Model [PDF]
This study starts from the cyber-ostracism experience that often occurs during social media use. Based on compensatory control theory, we explore the mechanism by which cyber-ostracism affects consumers’ conspicuous consumption through the sense of ...
Chonghuan Xu +3 more
doaj +3 more sources
Social media influencers and followers’ conspicuous consumption: The mediation of fear of missing out and materialism [PDF]
This study addresses the existing gap in theoretical and empirical research concerning the impact of social media influencers (SMIs) on followers' purchasing decisions.
Thi Cam Tu Dinh, Yoonjae Lee
doaj +3 more sources
Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand [PDF]
Conspicuous consumption symbolizes ostentatious and material consumption through the purchase of products and services with a higher economic value and that allows their consumers to excel socially.
Jose Andres Areiza-Padilla +2 more
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Social visibility of consumption and conspicuous consumption: An empirical analysis of Chinese wedding ceremonies. [PDF]
This study explores the transformative impact of a digital platform integrating social media platforms like WeChat and Weibo with social e-commerce applications such as RED on individuals' consumption behaviours.
Shamu Y, You Z, Wang M.
europepmc +2 more sources
The link between self-uncertainty and conspicuous consumption: Tolerance of uncertainty as a moderator [PDF]
This study, based on self-affirmation theory, aims to investigate the impact of self-uncertainty on individual consumption behavior. Self-uncertainty was categorized into moral, cognitive, and interpersonal self-uncertainty, and different types of self ...
Xiaoming Wang +4 more
doaj +2 more sources
Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers. [PDF]
BACKGROUND Contemporary adolescents, also known as Generation Z, are an important group of consumers due to the role they play in today’s economy. The present study investigates the relationship between materialism and brand engagement in self-concept ...
Kolańska-Stronka M, Gorbaniuk O.
europepmc +2 more sources
Effect of childhood socioeconomic status on conspicuous consumption of college students: the chain mediating roles of social comparison and materialism [PDF]
Objective To examine the impact of childhood socioeconomic status on college students’ conspicuous consumption, and the mediating effects of social comparison and materialism.
Xin Li +3 more
doaj +2 more sources
Conspicuous Consumption and Satisfaction [PDF]
Traditional tools of welfare economics identify the envy-related welfare loss from conspicuous consumption only under very strong assumptions. Measured income and life satisfaction offers an alternative for estimating such consumption externalities.
Rainer Winkelmann
openaire +6 more sources

